Evocalize raises $12M Series A to democratize sophisticated digital marketing for local businesses | State
SEATTLE, January 18, 2022 /PRNewswire/ — Evocalize, the leading Collaborative Marketing Platform (CMP), announced today 12 million dollars Series A funding round led by Move, Inc. (operator of Realtor.com®) with participation from Second Century Ventures and Habanero Ventures. This new investment will allow Evocalize to deepen its market-leading automation and machine learning capabilities to improve digital marketing performance for local businesses, add new channels to reach users everywhere they spend time online, and into new ones Expand industries to be local and national for local marketers with powerful new tools that are simple at your fingertips.
Largely left behind by the digital marketing revolution, local businesses continue to spend the majority of their marketing budgets on offline, unmeasurable and often ineffective marketing tactics. While they want to achieve the marketing results of big companies, local businesses often lack the expertise, data, content and time needed to generate positive returns on their digital marketing investments.
At the same time, multi-location brands and technology platforms (like marketplaces and CRMs) that serve local teams and businesses benefit when they provide local digital marketing capabilities fully integrated into their effective turnkey solutions. These companies lacked the necessary technology to deliver on-premises solutions in an adaptable, scalable manner that also ensures brand compliance. Evocalize’s technology solves these challenges, enabling parent brands and technology providers to quickly launch powerful and unique digital marketing programs for their local teams and users. The programs use the right data, creative content, target groups and best practices. Local teams and users can then use their market knowledge to customize and launch programs with just a few clicks.
“Our team has worked closely with Realtor.com for over five years. Nobody knows our technology or our team better than the industry leaders at Realtor.com, and that makes this investment a humbling and incredible endorsement of our team and our vision,” said Matthew Marx, CEO of Evocalize. “Move’s investment will allow us to deepen our technology solutions, add additional channels and cross-channel optimization opportunities, and serve more industries and local businesses surrounding the home and impacted by the home transaction.”
Evocalize’s technology powers businesses across all industries including real estate, mortgage, insurance, multifamily housing, senior living, financial services, restaurants and travel. Local businesses equipped with Evocalize’s solutions see a dramatic improvement in their marketing results while regaining significant time previously spent on marketing.
“We have a longstanding relationship with Evocalize and have seen firsthand the benefits of their technology and team,” said David Doctorow, CEO of Move, Inc., the operator of Realtor.com®. “Real estate agents and many other local businesses can use Evocalize to make their marketing more effective and it’s easy to implement.”
One Evocalize real estate client saw the weekly time their thousands of agents spend on digital marketing drop by over 90%, from 9 hours to just 9 minutes. At the same time, agents saw a 400% improvement in their digital marketing results.
Kara Jones Head of Marketing at Realty austin, shared another Evocalize customer: “Using [Evocalize’s] Technology has increased our social ads website traffic by 83% and reduced our cost per click by over 200%.”
“At a time when digital marketing is becoming increasingly complex, Evocalize is helping to simplify it and make it more accessible,” said Doctorow. “Evocalize’s collaborative marketing platform has helped us create marketing products and solutions like Market Reach and Local Expert℠ that our broker and agent clients use to connect with local buyers and sellers, saving time and getting results . We’re excited to deepen our relationship with Evocalize with this investment and help them bring collaborative marketing to more businesses surrounding the home transaction.”
About Evocalize
Evocalize’s Collaborative Marketing Platform is used by multi-site brands, technology platforms (like CRMs), and online marketplaces to empower their sites, agents, and users at scale with sophisticated, easy-to-execute digital marketing that drives real business outcomes and revenue. Evocalize is a partner in Facebook’s Real Estate Top Provider initiative and has received HousingWire’s Real Estate Top Tech 100 award. Evocalize’s technology powers businesses across all industries including real estate, mortgage, insurance, multifamily, financial services and travel. Over a million digital marketing programs have been run using Evocalize technology, generating millions of leads and resulting in thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. Visit http://www.evocalize.com for more information.
About Move, Inc.
Move, Inc., a subsidiary of News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV], operates a family of websites and mobile experiences for consumers and professionals, including Realtor.com®. Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago and today, through its website and mobile apps, offers a marketplace where people learn about their options, trust the transparency of the information provided to them, and services in They can avail resources tailored to their needs.
Using proprietary data science and machine learning technology, Realtor.com® matches buyers and sellers with local agents in their market, helping to take the guesswork out of buying and selling a home. For professionals, Realtor.com® is a trusted provider of consumer connections and branding solutions to help them thrive in today’s on-demand world. Move licenses the Realtor.com URL from the National Association of REALTORS®. Move also offers software products and services to help real estate professionals serve their clients and grow their businesses, including ListHub™, the nation’s leading listing syndicator and centralized information platform for the real estate industry.
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Jessica Melton
Walker sand for Evocalize
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SOURCE Evocalize
