Real Estate Marketing Strategy Must-Haves in 2020 — RISMedia
Do you have a working real estate marketing strategy for the new year? Now it’s time to pull yourself together and figure out what you’re going to do to get your name out there in 2020.
We’re not talking about pouring all your money into online advertising or putting your face on a local park bench. To truly market yourself, you need to build a strategy built on the fundamentals of a solid business. This is the most effective way to increase lead generation and get more referrals in the new year.
As you create your 2020 marketing plan, make sure you include these three must-have elements:
Marketing items with added value
To stand out and demonstrate a high level of care for your customers, you need to offer them consistent value. You can choose to send them an informative monthly mailer explaining tax law updates, the latest in investment property or what to consider when buying or selling. If your clients receive this helpful information on a regular basis, you will be remembered and they will see you as their go-to resource for all things real estate.
A personalized follow-up strategy
After providing the value, add a follow-up strategy that goes beyond a simple email. Call your customers to check in and ask for the item of value they received. Write and send personal notes thanking them for their business and recommendations. Meet face to face and deliver small gifts of appreciation such as a hot chocolate mix or candy hearts or chocolates for Valentine’s Day. By following up in this personalized way, you take it one step further to invest in relationships that support your business.
A tracking system
It’s important to leave room for tracking in your marketing plan. If you neglect result tracking, you’ll never know what’s working! Invest in a real estate CRM that will hold your database and log your lead generation activities. Check back weekly and monthly to see how many leads and referrals you’ve generated and what you need to adjust to be more successful in the future.
A successful real estate marketing strategy isn’t one that prioritizes impersonal online interactions or shows your face on a park bench. It prioritizes relationships and great service and includes a way to track results. The Buffini & Company Referral Maker PRO Marketing Kit provides all the tools you need to execute this solid strategy, track results, and ultimately increase your lead generation – see what this program will do for your business.