7 Marketing Tools That’ll Help You Strategize Business Growth With Ease

Quality marketing drives business growth, but it can be overwhelming for busy real estate agents, especially during a never-ending summer sales season. These seven marketing tools have helped me grow my own real estate business, and we also use them to help our brokers.

1. MoxiWorks

MoxiWorks offers a huge range of services, but one of the most valuable offerings to us is automated marketing. When you create a new listing, it pulls details and photos from the MLS and instantly emails you marketing materials such as a postcard just listed, a flyer for the “Take One” box, and professional social media posts that will help you make the property stand out.

The ease of having professional marketing articles readily available is immeasurable. MoxiWorks offers a range of services including CRM and presentation creation tools. If you’re looking for ease of use with a professional flair, MoxiWorks is the place to start.

2. Content scheduling apps

The easiest way to avoid the overwhelming demands of marketing is to plan your social media content using tools like Hootsuite or Buffer. You can create a calendar that stays consistent and gives you the ability to systematize your content.

Some of the daily consistent content concepts could be:

• Monday motivation where you would share a quote.
• Tuesday Tips may include tips on buying or selling a home.
• Wednesday’s market updates can contain valuable information on evolving trends.
• Heroes highlighting on Thursday could be when you share people who are doing good in your community.
• Friday favorites could be a favorite house in the market for the week or a favorite neighborhood.
• Sharing Saturday could be when you’re reporting on your favorite local business.

There are endless ways to build a relationship with your audience by answering questions and sharing insights into the real estate market, but the social media platforms are overflowing with a lot of content.

Your ability to generate creative and engaging content will increase your followers, build trust, and help you grow your business. Consistency is vital, so systemizing your content will help you strategically market your properties.

3. Testimonial tree

Testimonial Tree automates the process of collecting online testimonials by sending customers an email immediately after they close to request an online review. The Testimonial Tree makes it easy to collect customer testimonials that you can share on social media, review sites (like Zillow), and your personal website.

Online referrals are one of the most effective forms of content marketing. According to TestimonialTree’s website, research shows that 88 percent of people trust online reviews as much as they trust a personal recommendation. Online reviews are critical to business growth now and in the future. Testimonial Tree streamlines the process of collecting these reviews.

4. Homebot.ai

This platform works with brokers with lenders and creates a comprehensive real estate report by email to the client every month. Think of an account report from a broker like Merrill Lynch. They provide detailed descriptions of the account with extensive analysis and graphs. Homebot.ai creates a very similar report for the prospect’s home.

The comprehensive monthly report includes the current value of the home, any outstanding loan amounts, current interest rates, perceived equity, refinancing options and possible payment changes. It also compares 15- and 30-year loans, home equity, and how that equity could benefit the owner.

These monthly reports offer you the opportunity to create a detailed analysis of the prospect’s home every month so that you always have an overview. This product is perfect for past buyers, homeowners who mentioned they will sell in the future, homeowners in your farm area, or anyone you know who owns a home.

If you’re looking for a high quality, consistent way to add value to homeowners, Homebot.ai is for you.

5. canvas

Canva makes it easy for users to create professional-quality graphics. Whatever you want to build, Canva has tools and templates to help you share important information in a professional format, and the platform even offers a free version.

We used Canva to create everything from email signature lines to Facebook page banners. Canva eliminates the need to be a graphic designer to generate good visual content. If you’re looking for a professional, straightforward digital design that is easy to use, Canva is for you.

6. YouTube

YouTube is the No. 2 search engine worldwide and was bought by Google, the No. 1 search engine, a few years ago. That said, when you post videos that answer people’s questions, it also helps them find your content organically.

YouTube offers the opportunity to generate motivated traffic that you won’t get in other places. There are four ways to make your videos stand out on YouTube:

title

The first step is to make sure you have the correct title based on the search query.

Keywords Everywhere is a browser add-on that helps you find the best search term for your title. It tells you how many times a month a particular title is searched and helps you identify great search terms. Another excellent tool for the title is TubeBuddy. TubeBuddy gives you a ranking for your title, from bad to excellent.

Keywords

The second way to optimize your videos on YouTube is through tags. When you post your video on YouTube, you can enter up to 500 characters of tags or search terms associated with the content of that video.

TubeBuddy offers a tagging tool that shares the best tags for your video to increase organic traffic. This is a great way to make sure your video shows up in suggested videos and organic search.

description

The third way to tweak your video is by description. Write your description in a flowing pattern, but include as many relevant keywords as possible that describe your video. This in turn will improve your organic reach.

Thumbnail view

Last is the thumbnail. The thumbnail is the image that will be displayed on YouTube. I would suggest finding agents in other markets that are doing well on YouTube and modeling their thumbnails.

The critical parts are an eye-catching photo and text that gets the browser to click through to your video. Canva, mentioned above, has solid YouTube thumbnail templates if you’re wondering where to go.

People look to Google and YouTube when trying to solve problems. If you can blend in with your audience’s organic traffic, you will grow your business naturally.

7. Outsourcing

You didn’t become a real estate agent to create social media calendars or do other related tasks; They became brokers to sell real estate.

If you don’t want to perform certain tasks, outsource them to someone else. Sites like Fiverr and Upwork make it easier than ever to hire someone to create videos, work as a virtual assistant, or manage your marketing.

Don’t lose the valuable momentum you’ve created by getting bogged down in administrative and other tasks. In the time it takes to complete them, you can hire someone who is already experienced in these areas and set yourself free for other important roles that will move your business forward.

Think about the growth of your business and take steps every day to keep your business growing. Use these seven tools to improve your marketing and get your real estate business moving.

Jimmy Burgess is the Chief Growth Officer of Berkshire Hathaway HomeServices Beach Properties in Florida, northwest Florida. Connect with him on Facebook or Instagram.