25 Holiday Marketing Ideas For Real Estate Agents

The central theses

• There are endless things you can do to let your customers know that you are thinking of them, including pop-bys, Facebook posts, and home-made goodies delivery.
• If you fancy a personal delivery, don your favorite elf suit, play music – and have a great time.
• A simple phone call or handwritten note can go a long way.

It’s the time of year to show your customers that you value their business.

We asked you what you are doing this year to keep us updated, and here is a list of some tried and tested efforts to get the Christmas cheer up. Ideas come from Inman’s social media platforms and the Real estate agents who want real Facebook group results.

Between pop-bys, Facebook posts, and home-made goodies delivery, there is an endless variety of things you can do to let your customers know you are thinking of them.

25 Vacation Marketing Ideas For Real Estate Agents

1. Host a customer review event.

“Living urban real estate” organizes a customer evaluation event on the subject of holidays in our office [a] hot chocolate and other goodies, as well as photos with hipsters Santa and Miss Claus, ”said Stacie Perrault Staub, marketing director for the Denver-based real estate company.

Check out the charming promo video.

https://www.youtube.com/watch?v=YctXJV6K7e0

Host activities in the neighborhood or on the farm

2. Judge a competition for the best dressed door in your farm environment.

3. Go sing Christmas carols in a neighborhood and invite customers to come along.

4th Hold a neighborhood meeting.

“Customer recognition parties, but also neighborhood meetings,“Said Tamara Davis, velocity coach at Keller Williams Realty Sacramento.

A pancake breakfast would be perfect for this, and you could turn it into a toy drive or a fundraiser for a local charity.

5. Hire a landscaping team to come in and blow leaves, shovel snow, and help with a little garden cleanup.

6th Hire a light hanging crew to hang outdoor lights.

7th Host a tree lighting event.

Be a sponsor, offer hot tea, cider, or coffee during the event, and hand out candy canes to the children.

8th. Organize a competition in your neighborhood for the best “Clark Griswold Holiday Award” for the best house with bright decorations.

Use social media

9. Take Project 365: Take at least one photo every day for a year.

Jess Dill, Team Leader and Principal Broker at Jesse Dill and The Property Group, Keller Williams, Beaverton, is participating Project 365 every two years on Facebook and Instagram.

“I finished the project in 2015 and started again in January. Post personalized birthday videos on friends’ walls. Videos are recorded a month in advance, saved to Dropbox, and then posted to people’s boards every morning by my administrator. “

10. Post a holiday greeting on your customers’ Facebook wall and wish them the best for 2017.

Get in the holiday mood

If you fancy a personal delivery, don your favorite elven suit, play music – and have a great time.

11. Make hot cocoa glasses, add a small bottle of Kahlua and set it on the doorsteps.

12th Discard cookie dough and cookie cutters with sprinkles and frosting.

13th Deliver Christmas decorations.

14th Supply poinsettias or amaryllis bulb sets that bloom year after year.

fifteen. Stop by your favorite stores and hand in poinsettias, treat bowls, and a card.

16. Deliver Christmas packaging sets.

All you need are a few rolls of wrapping paper, tape, bows, and gift tags.

17th Give gift certificates to hardware stores like Home Depot and Lowe’s.

Email something special

18th Sign up customers for a monthly gift box like Harry & David or Graze.

19th Send a nice gift basket.

20th Add movie tickets to your Christmas cards.

21. Give away calendars and fridge magnets.

22nd Make a donation on behalf of your customers and send them a card with the information.

23 Chic scratching posts.

“I’ve always loved doing scratch cards followed by a phone call. It always leads to great conversations, ”added Hank Avink, real estate agent at eXp Realty and founder of the National Coaching League.

Give it a personal touch

Some agents find the easiest way to connect with customers is to invite them to one of the meetingsOpen house to pick up a good bottle of wine for your Christmas dinner. And if they can’t, deliver it.

24. Offer dessert.

Geena Becker, Sales Representative, Avon Office William Raveis Real Estate, invites her clients to join her.

“I’m emailing my ledger asking them to meet me at the bar of a specific restaurant to pick up their selection of apple or pumpkin pie. I see about 50 people and it’s great to see them all, ”said Becker.

“Some come to me for a drink or whatever they want, or others just hug and go out with their cake. You look forward to it every year. “

25th Just call or write a message.

Last but not least, a simple phone call or a handwritten note is sufficient.

The holiday season can be full of serenity, hustle and bustle. Have fun. Don’t worry about what to do for your customers and remember, the thought counts!

Debbie Biery is the expansion ambassador at eXp Realty. You can follow her on Twitter or LinkedIn.

Email to Debbie Biery