Marketing 360® Releases Real Estate Marketing Success Case Study
FORT COLLINS, Colorado., June 4, 2021 / PRNewswire / – With the real estate market booming in many areas of the country, it is more important than ever for real estate agents to be the center of attention when prospecting clients are looking for a reputable agent to help them buy or sell a home .
In this case study, a real estate company, with the help of its Marketing 360® Success Manager and Content Marketing Strategist, saw the huge impact that SEO combined with a strategic ad strategy can have on its business. Using this strategy in the last 6 months, this real estate broker had over 1 million impressions, tens of thousands of clicks and hundreds of conversions.
The strategy? SEO and content marketing were the focus for this client and quickly became their top performing channel. They were able to increase their organic rankings for relevant keywords by completely optimizing the existing pages of their website and consistently adding valuable content in the form of blogs and new website pages to their website. They also started creating informative videos for their YouTube channel and optimizing them with relevant keywords.
The second part of their real estate marketing strategy was to use retargeting ads. This is a particularly effective way of promoting real estate companies because potential buyers and sellers searching for a real estate agent online are usually still in research mode and not ready to pull the trigger. Retargeting ads allowed this real estate company to stay remembered by targeting people who had previously visited their website.
This multi-channel real estate marketing strategy gave this real estate business an enormous boost.
With many tools and built-in apps, plus the support of a Marketing Success Manager, Marketing 360 makes it easy for small businesses to manage their business and marketing from one place, while saving time, money and a lot of manual labor. Learn more about Marketing 360 at https://www.marketing360.com/.
About Marketing 360
Marketing 360 is a technology company that provides business management and marketing software and services to SMBs and franchisees. The Marketing 360 platform gives SMBs everything they need to manage and grow their business from a single platform. Syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Marketing 360 was founded in 2009 with a mission to enrich communities by helping small businesses grow and is headquartered in Fort Collins, Colorado, with offices in Austin, Texas. Learn more about Marketing 360 at https://www.marketing360.com/.
Contact:
Farra Lanzer
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970-541-3284
SOURCE Marketing 360
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