Watson Mortgage Corp. Chooses Adwerx to Power Direct-to-Borrower Digital Marketing for Their Loan Officers · Wall Street Call

The innovative mortgage lender implements Adwerx ‘Advertising Automation as a Service to deliver personalized advertisements to loan officers targeting consumers and real estate agents on premium websites, social media and streaming television in their local markets.

April 5, 2021 – Watson Mortgage Corp. For over 25 years, has helped clients realize their dream of owning a home by simplifying the mortgage process. The Florida-based credit company believes in legendary quality of service that leads to customer satisfaction and lasting relationships. To help their loan officers stay up to date and create lifelong connections with borrowers, they have partnered with them Adwerx, one of the most in the country fastest growing digital marketing platforms. This collaboration will help Your LOs engage interested borrowers and gain more referrals in today’s crowded marketplace.

Watson Mortgage Corp. uses the state-of-the-art digital advertising automation technology from Adwerx Online retargeting ads for their loan officers Adwerx Enterprise. These campaigns are automatically started for each producer via social media platforms such as Facebook and Instagram, as well as premium websites visited by potential customers. Adwerx is the only solution specifically designed to automate digital ads for mortgage brokers and their loan officers. This allows them to reach home buyers directly while staying in front of their real estate referral networks.

Loan officers also get access to a company-branded self-service ad store that allows them to target qualified prospects directly with personalized commercials for streaming TV services. This gives them unparalleled access to TV as a marketing channel with custom targeting at an affordable price.

“By equipping our loan officers with Adwerx Enterprise, they can reach home buyers where they spend most of their time today: on digital platforms,” ​​said Michael DiClemente, executive vice president of Watson Mortgage Corp. “Local, bespoke and automated digital advertising from Adwerx keeps our loan officers informed when prospective borrowers surf online or watch streaming television services. In addition, the simplicity and effectiveness of the platform increases their productivity and allows them to focus on attracting and serving more customers. “

By automating digital marketing on a large scale, Watson Mortgage Corp. the awareness of personal and corporate brands online and at the same time increases the efficiency of the producers. Traditionally, personalized advertising of this type has not been a novice for loan officers due to compliance concerns and the time and expertise required to deliver digital campaigns. By working with Adwerx Enterprise Watson Mortgage Corp. can Provision of brand-compliant, automated advertising campaigns for your loan officers.

More information about Adwerx Enterprise can be found at Enterprise.adwerx.com.

About Watson Mortgage Corp.

Watson Mortgage has been helping clients realize their dream of owning home and simplifying the mortgage process for over 25 years. We believe in legendary service quality that leads to customer satisfaction and lasting relationships.

Each member of the team strives to put your needs first and keep you updated throughout the process. We work closely with you from the first home loan request to the final day to ensure an exceptional home loan experience.

We are honored to help provide the keys to the people we serve. Learn more at watsonmortgagecorp.com.

About Adwerx

Used by over 25% of the top brokerage firms and over 15% of the top mortgage lenders in the US, Adwerx provides enterprise-scale personalized marketing and automation of omnichannel brands. Adwerx customers can run custom ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility. increases productivity by 35 percent and reduces sales by 42 percent.

Adwerx works in the USA, Canada and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.