11 Best Real Estate Marketing Strategies for Investors
Knowing how to market your property to potential buyers is an essential skill in real estate investments. In practice, however, many investors are not entirely sure how to make their properties available to the public. With that in mind, below are the best real estate marketing strategies for investors. This list of the best marketing strategies according to your preferred investment method will help you optimize your investments.
The best marketing strategies for fix-and-flip investors
As you know, pursuing a fix-and-flip investment strategy involves buying a home at below market price, renovating it, and selling it quickly for a profit. To this end, you will be looking for potential buyers interested in seeing the glamorous end result of the transformation. Here are some marketing strategies you can use to achieve them.
Become a real estate agent
The first marketing strategy we mention is to become a real estate agent. While this sounds like unconventional advice, purchasing your real estate license gives you access to a powerful marketing tool: your local MLS (Multiple Listing Service) system. Simply put, when you use the MLS as part of your real estate marketing strategy, you are guaranteed to connect with buyers who are serious about taking a step. In this case, the MLS takes a lot of the guesswork out of finding a qualified buyer for your flipped property.
Try content marketing
If HGTV taught us anything, there is a large audience for property transformations. Content marketing can help you find potential buyers for your property before you even finish the renovation. Consider blogging about the process as part of your marketing campaign. Consistently creating engaging content over time can also help build brand awareness and consider adding email campaigns to your real estate marketing plan as well.
Consider real estate video marketing
If anyone should consider doing real estate marketing videos, it’s fix-and-flip investors. Done right, flips are eye-catching, and a video documenting the process is sure to find the right buyer. When considering this marketing idea, make sure the video includes footage of the property before and after the renovation so potential buyers can see just how big the transformation has been.
The best marketing strategies for buy and hold investors
A real estate investor using a buy-and-hold strategy will enter into a traditional landlord-tenant relationship. Once you’ve decided on this type of property investment strategy, the following marketing ideas can help you ensure you find a tenant that will suit your rental property.
Hire a real estate professional
While you don’t need a real estate license to be a landlord, it can be worth hiring a property manager or real estate agent. If you work with a real estate professional, they will likely take care of marketing the property for you. Additionally, your property will be introduced to powerful real estate marketing tools like your local MLS system.
Hire a marketing agency
If you have a specialty property such as a luxury property, consider hiring a real estate marketing agency to do the hard marketing work for you. A marketing agency employs a variety of print and digital marketing strategies to help you find the perfect tenant for your rental. As a customer, you just need to be prepared for the bill that comes with working with a team of professional marketers.
Place ads or posts on your favorite social media platform
If you are working on a tight budget, you can also simply consider posting about your rental property on a social media platform such as Facebook (NASDAQ: FB) or Twitter (NYSE: TWTR). This may not be the most original property marketing idea, but it is an effective way to get the news about your rental into your network. In this case, make sure that your posts contain lots of pictures as well as all relevant information about the property.
The best marketing strategies for short term rental investors
Short-term rental investors, for their part, will have to employ a different tactic. Since these investors must consistently acquire multiple clients for the property, their marketing strategies must stand the test of time. With that in mind, here are some marketing measures to try.
Build a real estate website
First and foremost, you should try to create a real estate website for the property yourself. The website should have beautiful photos and information about any convenience or additional service you offer, as well as glowing reviews. Try to make your property as appealing as possible so that a potential client can choose it over other options when booking their vacation.
Rely on social media
In addition to creating a website, you can also rely on social media to get the word out about your rental. In this case, however, instead of using your personal Facebook or Twitter, you should visit websites like VRBO and Airbnb (NASDAQ: ABNB). They can help you market your property to potential clients outside of your own network.
Start advertising campaigns in search engines
Finally, you should start advertising campaigns in search engines like Google (NASDAQ: togetL) or Bing. This marketing strategy works especially well if your rental is in a highly sought after vacation destination. Using this strategy, when someone searches for a phrase like “hotel in [Your City], “You will be given the option to click on an ad for your rental.
The best marketing strategies for real estate wholesalers
Finally, there is real estate wholesale. A wholesaler buys an investment property at a price that is below market value, then turns around and quickly sells it for a profit without first doing any renovations. Since this strategy is primarily based on finding distressed properties and potential end buyers, the two biggest marketing strategies here include the following.
Network with those in the real estate industry
To be honest, wholesale is about tapping into your network. You want to make connections in the real estate industry. Consider joining groups for those interested in real estate investments to see if you can meet some professionals. Then stay in touch. You never know when a real estate agent might have some real estate clients who would be the perfect final buyers for a property in your portfolio.
Use real estate marketing tools for lead generation
The other half of real estate wholesale is finding distressed properties to add to your portfolio. Fortunately, there are plenty of real estate marketing tools out there that you can use to connect with people who are looking to sell in a hurry. Most of these tools use public record data. However, if you are considering subscribing to a service, it is a good idea to double-check how it works before spending any money.
The bottom line of Millionacres
Real estate investment and marketing strategies often go hand in hand. The aim of this guide is to give you a few suggestions to help you build your customer base. However, you shouldn’t be afraid to try different marketing ideas for your real estate business. Ultimately, just by trying it out will you find the strategies that work best for you.