11 Ways to Leverage No-Cost Social Media Marketing — RISMedia

Using social media is a great way to get known for your brand, the properties you represent, and connect with potential customers in your community. Fortunately, there are many ways you can use social media without spending any money.

Facebook is one of the most popular social media sites and is widely used by its 2.5 billion users to get information and connect with others.

1. Post relevant content
Post content that adds value to your customers and is relevant to their community and goals. Remember, this is not about you.

2. Go live
When you go live, people can meet you virtually and see your authentic personality – no filters, no editing.

Twitter is a micro-blogging platform that enables users to create 280 character posts, also known as tweets, to interact and entertain their audience.

3. Use hashtags
Hashtags can double your engagement and improve your visibility. Find and use hashtags related to your business or the content you post.

4. Promote local activities
Tweet and join the conversation about community events that are getting a lot of attention. Be sure to use the event’s official hashtags.

Instagram users share pictures and videos to connect people with the products, services, and brands they love.

5. Connect with your audience
Interact with your audience by posting visually engaging photos, commenting on posts on your brand, replying to comments, and tagging people and places on your posts.

6. Create Instagram Stories
Instagram Stories lets you create 24-hour posts and live videos, add polls and quizzes for followers, and give you space for people to ask you questions.

LinkedIn highlights your work experience and expertise. You can request references, get in touch with colleagues and build a network with both potential customers and industry experts.

7. Join LinkedIn groups
Grow your network by joining groups and discussions related to the real estate business to introduce yourself to others in the industry and promote yourself.

8. Connect with professionals outside of your network
Also network with other industry-related professionals such as lawyers, financial planners, lenders or tax service providers to create an area of ​​influence outside the real estate community.

Tick ​​tock
The video sharing social network allows users – most under the age of 50 – to create and view short video content between 15 and 60 seconds in length, with some creators having the option of creating three-minute posts.

9. Create learning videos
When you create short, educational videos about buying and selling a home, difficult topics become easier and more fun.

10. Show your home
TikTok can provide a platform for you to take virtual tours and create videos highlighting the best features of a home in order to bring the property to life better than static images can.

11. Additional tips for using social media on all platforms
While there are specific ways to use each platform, there are always universal tactics.

– Use the same images, sounds and colors on all social media platforms.
Such consistency enables your customers to know what to expect from your brand.

– Prioritize professionalism on all platforms. It’s important to stay away from controversial posts and stay professional.

– Ask your followers or connections to share your content. It may surprise you how many people will be willing to share your content if you just ask.

– Pick a social media platform or two that can help you shine. Focusing on just one or two platforms can help narrow your focus and really build a fan base.

The bottom line

Using your social media accounts is a great way to interact with the community while building your business. Use these tips to help make your brand stand out from the crowd.

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