3 Digital Marketing Strategies You’ll Need As A Real Estate Agent In 2021
Next year will be the year of eye catching content. Here are some ways you can get more eyeballs on your listings and get the visibility needed to improve your business.
With 2021 just around the corner, now is the time for real estate professionals to make sure they are incorporating the latest marketing tools into their business. More homebuyers are searching for homes online than ever before. Hence, creating digital content is critical to any real estate agent.
The integration of new digital marketing strategies will make you stand out from the competition, especially as we continue to steer business virtually through the coronavirus pandemic. I’ve outlined three digital marketing tips that I should recommend to real estate professionals when the countdown to the new year begins.
1. Expand your website
For 2021, shift the focus off your printed marketing collateral and take a close look at your website. These days, potential buyers are scrolling the internet looking for a real estate agent and their latest properties for sale.
Without a strong, well-designed website, you are missing out on potential leads. Make sure your brand is featured on your website too. By getting your brand visible on your page, you create greater cohesion in all of your marketing materials.
Aside from making sure your online website has all the relevant information – think of contact details, new offers, recent sales, etc. – it is really important that you make sure that your website is mobile optimized and easy to use.
2. Look at an app
This year, during the rise of COVID-19, we combined our website design with an incredible new property search platform. This further development and the comprehensive website update have enabled real-time cooperation with our customers and a high degree of transparency in our customers’ search queries.
We have also developed a mobile app for our customers. In this way they can communicate with us and continue their house search on their cell phones while they are out and about. Making sure your website and apps are optimized and easy to view on smaller screens will make it easier for potential customers to find you and bring them back to your website for their next property search.
3. Virtual tours 2.0
Even more than last year, virtual tours are becoming an absolute staple in 2021. The need (and often the ability due to COVID-19 restrictions) to view a property is no longer necessary for homebuyers.
As a new year starts, it will be important to include a well-produced walkthrough video of all the listings to streamline the homebuyer search. Virtual tours also help drive traffic to your website and social media platforms and ultimately improve your SEO.
Your videos need to be convincing and of high film quality. Take them to the next level with technology like 3D cameras or drones to better show off the indoor, outdoor and aerial imagery of your listing.
Tutorials and video editing software also improve the quality and cohesion of your tour. At The Agency, we have hosted numerous webinars with our team of experts to help agents create engaging video tours and maximize the ways they can promote the content on their platforms.
By providing well-executed digital marketing to your audience, you will get more exposure to your offers and get the attention it needs to grow your business.
2021 will be the year of eye-catching content. Digital marketing helps you to create an emotional connection with your digital audience and to give your brand a face. By incorporating these three tools into your marketing plans, you can be confident that you will make a lasting impression in the New Year.
Mauricio Umansky is the founder and CEO of the Los Angeles agency. Connect with him on Instagram.