3 Ways Real Estate Agent Training Gives You the ‘Edge’ |

Every year I have the honor and opportunity to meet thousands of real estate professionals across North America and in this crazy, ever changing market, the # 1 question I get is this:

“How can I stand out from my competition?”

There are many strategies for doing this – good marketing and a relational approach to business are two examples. There’s one other strategy I want to focus on that has made the biggest difference not only in my life but also in the lives of thousands of top performers in the industry: rigorous real estate agent training.

Now I know that many of our veterans may be thinking, “I was successful.” Be careful with this setting! The moment we believe this to be true, we are prepared for failure. Challenging yourself to keep learning through great training is the best way to stand out from the competition. The following is in it for you:

Increase your motivation
Some days, the real estate business can be a challenge that frustrates you. Customers are concerned and there is always another challenge around the corner. Often all of your energy is used up and you may wonder what was actually achieved that day. Effective real estate training programs will reinvigorate your excitement for this business and focus on the good habits and systems required to generate high quality leads and serve your customers. Developing new skills and understanding of market trends will add even more confidence and excitement to your day-to-day life.

Increase Your Profits
It’s easy to get used to habits that prevent you from taking time to do the activities that keep a healthy business going. When you’re a new agent, determining where to start creating a cash flow can be overwhelming! An investment in training and further education is a good idea. Look for a program that focuses on business fundamentals and also includes specific action steps. This creates positive momentum that produces results whether you’ve been in business for five months or 25 years. We all need a little help and an occasional refresher to avoid drifting and moving past the valleys in our income.

Sharpen your skills
Real estate is a crowded industry. Good training will improve your skills and help you become the great professional that your clients can trust, rely on, and refer to their family, friends and co-workers. To stand out from the crowd, you need to highlight your skills as well.

Now is the time to motivate yourself and invest in yourself and your company with proven training. Gain a competitive advantage and discover more ways to increase your bottom line in this incredible real estate world! You can do it.

I love Nowak is a Master Trainer at Buffini and Company.