4 Marketing Tactics Successful Agents Are Using…Now — RISMedia
Growing and nurturing your sphere of influence is an ever-moving goal. With algorithms constantly changing, here are four tips successful real estate agents use to grow their businesses.
1. Use geography
Use different location tags (neighborhood, etc.) on Instagram. Alternating your location tags is a quick and easy way to reach a larger audience and increase engagement.
Marketing by zip code is a thing of the past, as is dialing into the Internet. Now is the time to give your target market exactly what they need – hyper-local information tailored to their neighborhood rather than generic information they can get from anyone. Learn more about hyperlocal marketing here.
2. Be platform independent
If your entire marketing strategy revolves around social media, you are effectively building your home on rented land. You need to build your email list in a dedicated CRM. As you build your email list, it’s important to take the time to nurture it. As your list grows, consider investing in email marketing software.
As operating systems evolve, so should your marketing. With the countless changes in the security pipeline, simply measuring open or click-through rates is no longer enough to measure the success of your marketing. Instead of tracking email open rates (with the iOS updates, these will soon be irrelevant), track a lead magnet download. Instead of just focusing on website traffic, focus on your conversion rate. For most real estate agents, website conversion rates are around 1%-2%.
3. Position yourself as a market expert
Even in a digital world, people still buy from people. Use videos and photos to make your brand unique. Nobody expects perfection – finished is better than perfect. An easy way to use video is to take a tour of open houses.
Your content should be a balanced mix of educational posts, professional content, and personal content. An easy way to build your brand authority and establish your personality is by using testimonials, success stories, and anecdotes. If you lean too much in one direction with content, you lose your audience and the algorithm.
4. Accessibility is important
When posting a video on social media, add your own subtitles or use the platform’s subtitle option. Subtitles are essential for the hearing impaired, but they are also beneficial for marketing as 85% of all Facebook videos are watched without sound. When posting images, either add a meaningful caption or use Instagram’s alt text feature. Image descriptions just need to be clear so that anyone using a screen reader can enjoy the content.
Fathom Realty currently operates in 33 states with over 6900 agents. Agents enjoy higher net income through Fathom’s compensation model of 100% commission and transaction fees, allowing them to invest more money in growing their business. Fathom agents receive stock grants based on their contribution to revenue and company growth. To learn more about Fathom, visit www.fathomlife.com.