5 Online Marketing Strategies to Generate Immediate Business — RISMedia |
If you’re like most real estate agents and teams, you’re trying to keep your pipeline full of buyer and seller leads and a backlog for this month and months to come. There are so many amazing ways to do social media marketing that will connect you with your sphere and potential buyers and sellers and generate leads for future customer relationships.
Here are some easy to implement social media marketing strategies that you can use right now to capitalize on your brand and get your face and business in front of people while everyone has more screen time than ever before!
1. Create posts that promote your services. Visit Canva.com and use the graphics editor to create high quality images with messages promoting YOU and your business. So often agents only publish inside and outside pictures of their offers. This is great, but it doesn’t market you and your services. You can offer: Exclusive Home Buying Guide or Program, Strategy to Successfully Market Your Home, Free Market Analysis of Your Home, Assistance in Obtaining Free Pre-Approval, Virtual Services, and Virtual Open House.
2. Post customer testimonials from satisfied customers. Take testimonials from your happy customers and create a Canva graphic with your customer’s photo. Post this and use hashtags like #anotherhappyclient, #buywithsherri, #sellwithsherri, #grateful, #lovemyjob, #homeiseverthing, and #loveyourhome.
3. Generate more online reviews. Having reviews, testimonials, and recommendations online is essential for your future business. Agents with less experience but more online reviews win the business over a more experienced, high performing agent who has fewer or no reviews. An easy way to generate them is to email your sphere a link to your Facebook business page and ask them for a five star rating. You can reply to the email with “Next time you’re on Facebook, visit my Facebook page, where you can find everything you want to know about the housing market in the community (insert name). And while you are there, I would be very happy if you give me a five star rating. Here is the link. “
4. Create a Community Facebook Page to promote your community. It is so easy to promote the city where you live, work and play. And right now everyone needs this communication more than ever. Promote local restaurants to handle transactions or other local businesses that can make life easier for residents. Publish the restaurant of the day every day at 3pm and include a link to their online menu, opening times and phone number for easy access. You can also help connect people with tutors, childcare providers, or elderly care providers. These are ways to help the community and your name will be all over town (as usual).
5. Post good news. Home sales are all the time and they need to be heard by the consumers in your market. Post that you had four closings this week OR that house values were up 10 percent in the first quarter. Publish information that people need and want to know about their community in relation to the housing market. Share news that you are accepting new offers for the spring and summer market and that you are now booking appointments with customers of buyers and sellers until May.
You can also advertise the virtual services that you offer – virtual tours, virtual marketing and staging, virtual appointments, virtual offers, and so on – that keep you busy for business. You can also post interest rates and articles related to strong activity in your market. Your post should also include that you can help out with any real estate need for the next 3-6 months, whether you’re buying or selling. You build up a business backlog and set future dates.
More people are online via social media than a month ago. You position yourself excellently by promoting your exclusive services, testimonials, virtual open house and other virtual solutions for the real estate business. You help the community and keep your name in front of thousands of people. Make it happen and start your online marketing right away. Happy Selling!
Click here for a copy of Sherri’s exclusive email to send to your sphere requesting online reviews and new business. You can reach Sherri at 844-989-2600 or [email protected].
Sherri Johnson is CEO and Founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in the real estate business, Johnson offers coaching, advice and keynote speeches and is the national speaker for the Homes.com Secrets of Top Selling Agents tour and the official real estate coach for McKissock Learning and Real Estate Express. She is also a RISMedia 2020 Real Estate Newsmaker as an industry influencer. Sign up for a free 30-minute strategy coaching session or visit www.sherrijohnson.com for more information.