6 Best CRMs for Real Estate Investors • Benzinga

Real estate CRM has revolutionized the real estate business. With the help of real estate CRM, you can stand out from your competitors.

This article will help you understand:

What does a real estate CRM do?

Real estate CRM can be beneficial to any real estate business. CRM software allows you to manage your real estate business and sales process without breaking a sweat.

With CRM software, you can take care of end-to-end process management by managing incoming inquiries, visualizing the sales funnel, creating price quotes, and even selling a property.

With the help of real estate CRM, you can provide personalized service to buyers and sellers. As with any other CRM, real estate CRM solves many sales and marketing problems by organizing data efficiently.

CRM software makes it easy to use email marketing, planning, calling, and social media tools. For real estate investors in particular, CRMs offer smarter reporting that keeps nightmares of commissions and sales fees at bay.

Factors influencing the choice of CRM for real estate investors

It’s normal to have cold feet when choosing the most suitable CRM for your real estate business. To make your job easier, we’ve rounded up some of the essential factors that you shouldn’t miss when choosing one for your real estate business.


Price is the most important thing to consider when looking for software in the market. Don’t burden yourself with features that look impressive but aren’t absolutely essential to you.

Familiarize yourself and your company with free CRMs available in the market. Take opinions from people who have already used CRM. Summarize your experience and go for the ones that fit your price range.


You may be using many systems for your work and you would like them to sync with your new CRM for productivity. For example, you may have all of the details of your leads in your contact book. So a CRM that cannot integrate or import data from your contact book cannot help you.

This is just one of the small examples of where CRM that doesn’t integrate can become a problem. Imagine copying every email from your old system to your new CRM. We cannot emphasize how important it is for a CRM to integrate with other systems.


You may not find the perfect CRM on the market that will meet all of your needs. None of the CRMs available on the market works. Your business is unique, as are your business processes.

However, the best CRM is flexible enough that it can be customized to find the sweet spot with CRM for your business needs. Look for companies that offer customizable solutions.


A CRM should have a better reporting system and functionality that shows all of the key analytics in one place. In the real estate business, precise metrics and data play a crucial role when it comes to breaking or closing a deal.

With analytics like customer name-to-address data, pipeline status, customer history, meeting details, and more, you can get an overview of your project and close the deal soon.

user friendliness

It is difficult to be successful in the real estate business when the CRM you are using is difficult to understand and difficult to use. You don’t want a CRM that complicates your work. Look for a CRM with a user-friendly interface and a low learning curve.


Automation is another important aspect to look for in any CRM. With automation, you can forget about regular and recurring tasks and minimize the risk of errors.

The best real estate CRMs out there have the ability to automate routine business processes, including lead follow-ups and answers to common questions.

Customer service

You may need help with a CRM at different stages of your journey. Whenever you experience a software crash, accidentally delete important data, or feel confused about features, good customer support can point you in the right direction.

Check if the CRM you have chosen offers better customer support. Don’t hesitate to spend a few extra dollars on customer support.

What is the best CRM for real estate investors?

Real estate businesses are unique and there aren’t many CRMs out there that are explicitly tailored for this market. To help you make the right decision, we’ve listed CRMs that are best suited for the real estate business.

1. Best value: Easy

The RE of REsimplis name stands for real estate. This CRM is specially designed to organize the work related to real estate.

REsimpli has an integrated accounting system that makes the work of real estate agents easier. The integrated automated task management system reminds you in good time to conclude transactions that have not yet been concluded. It provides real-time data about your business that can help you visualize better and get more profit.

REsimpli is more than a real estate CRM as your entire company works on a single system. Since this is collaborative software, everyone is in sync with each other’s work.

REsimpli offers its service at a much better price than its competitors. The price starts at $ 99 per month and includes all of the features that they offer. You pay extra for additional users.

2. Best for customization: Propertyware

Propertyware is an all-in-1 software for the management of open real estate with important functions.

It offers you a custom dashboard and unlimited custom reports. It gives you insights and analysis not possible with your manual management function. You can use it to create custom workflows and automated processes.

You can easily connect to any software you use. The integration of third-party providers directly helps to avoid duplication of work and to minimize your manual effort.

Propertyware is charging $ 100 a month for its very simple plan. It also offers additional services to increase your efficiency for an additional amount.

3. Best for matured products: to buy


Range from $ 79 to $ 149 per month

Keap, formerly known as Infusionsoft, is one of the oldest real estate CRMs in existence and has almost all the specifications you need for your business.

With Keap CRM, you can create a custom dashboard, sequences for your prospects, a personalized workflow for different customers, automated emails, and much more. It also offers basic CRM features like contact storage and scheduling.

If you are new to the software, Keap offers you a free trial so you can explore it first. The most popular Pro package costs around $ 105 per month for the first five months. All packages have support for mobile apps.

4. Best for Finding Investors: SyndicationPro

SyndicationPro is a real estate CRM that is most popular with investors raising funds for real estate investment syndication. It’s the only CRM tool that can help you promote and identify reputable investors.

This CRM allows real estate investors or brokers to create a landing page that you can customize. This CRM is more of a relationship management tool than a project management tool.

The price is relatively high compared to other CRMs available on the market. The price range starts at $ 95 and can go up to $ 500 per month. You can only unlock some of the features by purchasing their high-tier packages.

5. Best for Security: Pipedrive

Pipedrive is popular in the market for its flexibility to adapt workflow processes to your needs and requirements. Like any other real estate CRM on the market, it also offers real estate management through all phases of sales.

Call tracking and email history are much easier to manage with Pipedrive. It gives complete visibility and control over your schedule and automates repetitive tasks to ease your hectic work. It summarizes all insights in a dashboard and reduces the need to search for the information you need everywhere.

With Pipedrive you can access your account and visualize your data from anywhere in the world via the mobile app. It has a strict safety policy and has had 0 leaks so far.

There are a bunch of packages out there, but the most popular one is $ 49 a month for an annual plan. Add-ons are extra.

6. Best for automation: Foreclosure

Salesforce is the world leader in CRMs. This solution offers flexibility and adaptability. Salesforce’s greatest strength is its Salesforce marketing automation, which helps your company discover lead data and analytics.

You can update records remotely and quickly check the status of each client. Agents can easily track and interact with properties and people. It’s a cloud-based property management software so you don’t need to download any updates.

You’re paying $ 79 and more per month for Salesforce PropertyBase. If you want prospect management, geo-search, and mobile-friendly pipelines, go for REthink CRM, which costs $ 50 and more per month.

Enhance your real estate business

It’s normal to feel overwhelmed with organizing a long list of properties, high volume of contacts, and an extensive portfolio of property listings without a CRM. Real estate CRM allows you to take the vast majority away and manage and organize your real estate business with ease.

You can massively improve customer communication with the help of CRM, which improves your conversion rate. With personalized customer service, you can better understand the needs, requirements, or needs of your customers. The right real estate CRM can give you an edge over your competitors.