7 Foolproof Real Estate Marketing Tips to Help You Build a Client Base
Digital marketing is at the forefront of today’s marketing industry. Today, if your company isn’t investing in its digital marketing strategy, your team is leaving money on the table. But is digital marketing worth all the hype for aspiring entrepreneurs like real estate agents?
Digital marketing has grown rapidly since the widespread use of the internet. It is generally preferred because it is cheaper, more measurable, and appeals to a wider audience. Given these benefits, companies such as real estate companies are using email marketing, social media, video advertising, SEO, and content marketing to drive brand visibility and thus drive conversions.
Is It Worth It To Include Thousands In Your Property Marketing Strategy? In short, having a concrete real estate marketing strategy is a breeze to ensure success in this sector. As with any other business, you need to promote your real estate brand with force and persistence. Wondering why?
The real estate industry is well known for its fierce competition. It is an industry that is highly saturated and makes it difficult for real estate companies to be successful. To be successful, you need a solid marketing strategy to stay ahead of the curve. But what are the components of a successful, well-developed real estate marketing strategy?
Read on to get a glimpse of seven foolproof real estate marketing tips to help you build a customer base.
Real Estate Marketing Ideas
Follow these real estate marketing tips below to cut the noise out and thrive in a highly competitive market.
Build a professional website
Nowadays, starting a website and maintaining a high level of activity regardless of your industry is non-negotiable. However, there is a significant difference between a regular and professional site.
Prioritize aesthetics and functionality when building your website. Make sure you address the following areas and check off the following checklist items before you release the site to the public.
- Your website is optimized for mobile devices
- Loading speed is fast
- The website is easy to navigate
- It contains high quality content and photos
- You have created a virtual tour
If you have a basic understanding of the key principles of digital marketing, you will know how important a website is. Make sure your website is optimized for SEO to generate traffic and connect with potential customers.
On board a professional photographer
Photos are invaluable in real estate. You create a lasting first impression for potential homebuyers. Hire a professional real estate photographer to make sure you get it right the first time and don’t fend off potential clients with blurry or unsightly photos. You don’t want to post poor quality photos that will force site visitors to question your credentials.
Social media marketing is here to stay, which means you have to jump on the bandwagon so you don’t miss a thing. In addition to increasing brand visibility, social media is an invaluable tool for helping real estate agents connect and interact with potential clients.
Develop a robust social media strategy to ensure optimal success on your real estate company’s social media platforms. This strategy should cover at least the following:
- target group
- The social media platforms that you devote time and resources to
- Type and frequency of content
Use social media monitoring tools to make the task easier as keeping up with social media trends is no small feat. Your digital marketing team should confirm that your social media content is engaging, inspiring, and educational. Otherwise, your content will be lost with millions of other posts published every second.
Yes, photos are eye-catching, but the magic behind video marketing is second to none. Videos are attention grabbing and a surefire way to grab your audience’s attention. When you invest in video marketing, the main incentive is that you can use that video material on multiple platforms. You can post videos on your website, social media pages, and blog. Additionally, you can email these property tours, promotional videos, and short video testimonials to existing and potential clients.
Is your real estate business listed in local online business directories? For those unsure of how to answer, local listings increase the chances of customers finding your real estate business when they conduct searches online. Are you concerned about the cost? Do not be. Directories like Google My Business and Yahoo are free.
In today’s marketing world, high-quality, never-before-seen content is in demand. Insightful content attracts visitors to your website. However, to break through, you need to keep your content relevant, frequent, and inspiring.
Despite widespread misunderstandings, below-average content is not always better than no content at all. Flooding your website with poorly written and uninformative articles or blog posts will not serve your digital marketing strategy. Remember, boring or uninspiring content is worse than no content. So, if you can’t invest the time it takes to create search engine optimized content, avoid posting entirely.
In addition to optimizing communication, email is a powerful marketing tool. Use popular email marketing systems like Aweber to identify ways to collect email addresses and market your real estate business to users. To ensure that your email marketing is doing its job, keep your content engaging and include a compelling call to action (CTA) on these social media posts and blog posts.
Email marketing may be challenging at first, but it will make money for your business once you get the hang of it.
The results of the above tips will not be seen overnight. Evidence of perseverance and persistence will ultimately help your real estate company achieve tangible benefits.
If you find marketing your business a difficult task, don’t be afraid to contact a reputable real estate marketing agency. These professionals will help you navigate the complex and intricate world of digital marketing while you focus on your core business.