NFLPA permits NFL agents to represent college football players in NIL marketing agreements, per reports

Kirby Lee-USA TODAY Sports

College athletes are now allowed to monetize their name, image and likeness (NIL) thanks to an unprecedented NCAA decision this week, removing restrictions on players from profiting from marketing deals. The NFL is already feeling the ripple effects, mild as they may be. According to the NFL Network and ProFootballTalk, the NFL Players Association has notified NFL agents that they can represent college football players in NIL marketing agreements.

NIL deals are “generally not the subject of” NFLPA regulations, agents said in a memo Thursday. Therefore, NFL player representatives are free to involve college athletes in such sponsorship or marketing deals.

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“However, under the regulations,” the memo states, “it is the (agent’s) responsibility to monitor and ensure that they comply with all applicable state and federal laws and NCAA rules that affect the player’s eligibility to play , fully complies, all NIL contracts entered into by (an agent) with college players should be completely segregated from any future services involving the negotiation of player contracts with NFL teams all NIL terms for the player who later hires this (agent) for NFL contract services. “

The memo concludes by stating that the NFLPA will continue to monitor the development of the NIL arrangements. Currently, however, agent involvement in college gamblers cannot legally extend beyond the NIL marketing agency. Take Auburn quarterback Bo Nix, for example, a predicted top draft candidate for 2022, who only announced a sponsorship deal on Thursday. An NFL agent could technically negotiate future NIL deals for Nix, but only if the agreement doesn’t legally require that agent to represent Nix in the NFL as well.