Coldwell Banker Commercial Updates Branding To Reflect Client Experience
MADISON, New Jersey, November 18, 2021 / PRNewswire / – Coldwell Banker Real Estate, LLC, a trademark of Realogy (NYSE: RLGY), is renaming Coldwell Banker Commercial®. The new look reminds customers that Coldwell Banker Commercial professionals not only strive to provide first class service through consistent professionalism, but also continue to innovate and focus on delivering great results for their customers’ needs.
As an original real estate company, the new Coldwell Banker Commercial brand logo retains the signature Coldwell Banker Commercial blue as a tribute to the brand’s strong legacy, but has a refreshed, sleek font with an updated “CB” initialization that makes it modern and makes you fresh and socially friendly.
“Our refreshed appearance is an investment for our customers. We instill trust and loyalty among our service partners and in the entire commercial real estate community, ”says Daniel Spiegel, Managing Director of Coldwell Banker Commercial. “We believe our new branding will have a positive impact on our business and our network of more than 3,000 commercial real estate professionals in more than 500 markets in North America and around the globe for many decades. “
Based on a recent brand perception survey conducted by real estate decision makers, Coldwell Banker Commercial was ranked # 1 for assisted awareness, meaning it is the most recognizable brand among those decision makers. The survey also found that 89% of these decision-makers rated Coldwell Banker Commercial as “excellent” or “good” when asked for their opinion on the brand, and 61% said that a commercial / residential link had a positive impact on their brand perception .
As the network grows year on year, the new logo will further cement Coldwell Banker Commercial’s core message, “Be Pathfinders”, and forge an even stronger network. With the comprehensive update in the next year, customers can expect continuous service, but with an improved appearance and thus an improved experience.
“Coldwell Banker Commercial has guided customers for more than a century by adhering to our core values of Do Right, Win Together, Big Hearted, and Ownership Mentality. What better way to celebrate that legacy and commitment by modernizing the logo of the nation’s original “Commercial real estate company Coldwell Banker Commercial,” says David Marine, Chief Marketing Officer of Coldwell Banker Real Estate. “This launch unifies the look and feel of a network and secures the iconic image of the Coldwell Banker Commercial brand with commercial real estate clients around the world.”
Visit www.cbcworldwide.com to learn more or follow the social media conversations on LinkedIn, Facebook and Twitter.
Via Coldwell Banker Commercial
Coldwell Banker Commercial® franchises provide commercial real estate solutions that meet the needs of owners and users in renting, buying and selling all types of property. Since 1906, the Coldwell Banker Commercial brand has been a leading provider of real estate, recognized worldwide as a company that puts the customer first and at the same time offers individual, significantly different service. With a collaborative network of independent and operated subsidiaries, the Coldwell Banker Commercial Organization includes nearly 200 companies and more than 2,000 professionals in the US and internationally. Please visit https://www.cbcworldwide.com for more information.
About Realology Holdings Corp.
Realogy (NYSE: RLGY) is moving the real estate industry into the future. As the leading and most integrated provider of U.S. residential real estate services, spanning franchise, brokerage, moving and ownership and execution businesses, and a mortgage joint venture, Realogy supported approximately 1.4 million home transactions in 2020. The company’s diverse portfolio of brands includes some of the best-known names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA® and Sotheby’s International Realty®. With innovative technology, data and marketing products, high-quality lead generation programs, and world-class learning and support services, Realogy is helping to increase the productivity of its approximately 194,200 independent sales representatives in the United States and more than 142,700 independent sales representatives in 117 other countries and territories help them build stronger businesses and best serve today’s consumers. Realogy has been named one of the world’s most ethical companies for ten years in a row, has also been named a “Great Place to Work” four years in a row, and is one of LinkedIn’s top companies in the United States in 2021
Media contact:
Rachel Kasab
CURICH | WHITE
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SOURCE Coldwell Banker Commercial
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