An Inside Look at the Charlotte Real Estate Market in 2021 | Sponsored
As in most parts of the country today, the demand for home ownership in Charlotte far exceeds supply, which has rapidly increased home value. For many buyers, the values have risen so much that even a primary residence is out of the question.
Where does that leave the market? It’s an incredible position for investors. While the market is competitive and buyers need to act quickly to purchase Charlotte property, investors lucky enough to appraise Charlotte homes can see decent cash flow as the number of renters will grow rapidly.
Charlotte homes sell at list prices or higher and have a median of 39 days on the market, according to Realtor.com. However, experts assume that around 600,000 more people will move to the region over the next 30 years.
Why Investors Should Choose Charlotte
It is true that investors can choose any region of the United States to invest in. You don’t even have to live in the area where you are investing. Today you can hire a property management company to manage the property for you. All you have to do is invest the money to buy the house, pay the bills, and collect the rent, also known as cash flow.
If you are thinking about investing in Charlotte, here are some things you should know about investing in Charlotte.
Charlotte is a popular city
Charlotte is now the third fastest growing city in the United States. According to the World Population Review, it will grow 47% between 2010 and 2030 if it continues at that rate. While COVID played a role in the increased population in Charlotte as millions of Americans moved and rethought their life plans with the pandemic wake-up call, Charlotte has always been a popular place to live.
Lots of people moving from overseas choose Charlotte, and more baby boomers and older generations are choosing to move to Charlotte and other southern regions because of the lower cost of living. There will be even more millennials coming to the area – and this is the demographic that investors should be interested in as it is the generation most likely to have to rent.
House prices increased significantly in 2021
Home prices in Charlotte have been on the rise since late 2020. Today, the average home price is around $ 295,000, up 10% year over year. With stocks so tight, values keep rising and sellers get every penny they ask, plus something for their homes.
Investors lucky enough to invest in Charlotte five to ten years ago have seen staggering gains of 45-60% as the values soar. Nobody knows if the surge will continue at this rate, but it is a good time to start investing in Charlotte homes as the price points are above what many middle class homebuyers can afford.
Low mortgage rates drove demand this year
It’s no secret that mortgage rates have been lower than ever, which played a huge role in the Charlotte, NC real estate boom. More and more people could afford to buy houses at low prices, whether they were investors or major owners.
As long as interest rates stay low, it will be easier for people to become homeowners. This includes investors who want to get into the investment game. Given the way the stock market collapsed during the pandemic and wiped out many people, diversifying into real estate can be a great way to make up for this, and now is a good time to start thinking about investing in Charlotte.
The strong labor market creates even more demand
Investors looking for a bustling city to invest in should include Charlotte in their search. Known as the financial city because Bank of America is headquartered there and Wells Fargo is a big name in the city, Charlotte offers a lot more job opportunities than just financial jobs.
Lowes, American Airlines, and Charlotte Motor Speedway are also major employers in the area, drawing people from around the world in search of quality housing. Plus, the unemployment rate in Charlotte is lower than the national average, which makes it a great place for investors to invest in a home with no high default rates.
If you have a stable job market, the risk of rent defaults and evictions is lower. This is an important factor for real estate investors as no one wants to deal with evictions, lost cash flow, and high transportation costs while trying to fill a vacancy.
Charlotte is a popular rental market
The higher population, a stable job market and rising property prices naturally lead to a booming rental market in Charlotte. The population itself has grown enormously in the last year, but demographics have also changed.
Charlotte sees a huge influx of millennials in the area. Millennials are still in the rental phase of their lives, which has increased the demand for rental properties in the area. This is great news for investors looking to break into NC.
According to the US Census Bureau, Charlotte has a home ownership rate of 52.9%, which is lower than the national average of 64%, making it a great area to invest in rental property. When values rise, the demand is great and investors can ask for higher rental prices, which further increases their cash flow.
How investors can invest in Charlotte
With higher property prices, increased rental demand and stable labor markets, investors see incredible opportunities in Charlotte. However, if you’re just starting out, you might be wondering how you can jump on the bandwagon, too.
Investing in real estate seems overwhelming to many people because most think that it will take hundreds of thousands of dollars to invest.
You don’t.
Today you can leverage your investment by taking out a mortgage. While investment properties require a higher down payment than owner-occupied property, you can only invest 20 to 30 percent of the home price and borrow the rest. That way, you can get the most out of your investment and enjoy the benefits of real estate investment.
To invest in Charlotte real estate, you need help finding suitable properties. A real estate agent can help, but most real estate agents work with home home buyers, not investors. If you are looking for a property to rent or a property with tenants, you need a platform like Roofstock Marketplace to help you.

What is Roofstock Marketplace?
Roofstock Marketplace is a platform for investors buying and selling real estate. What sets them apart from a traditional real estate agent is the market they serve. Not many real estate professionals target real estate investors. They often work with both of them, which is a disservice to real estate investors.
When buying investment property, you should be working with someone who can give you all of the details you need to make a solid investment decision. Roofstock Marketplace offers this and more.
Not only can you buy an investment property on the marketplace, but you can already buy a property with tenants. It is known as a turnkey property and is one of the best ways to invest in a property.
You get instant cash flow when you buy a turnkey property because you are buying a property with a pre-existing lease. Roofstock will help you understand all sales and rental terms in order to make an informed investment decision.
Homes sold on Roofstock are being sold by the owners. Roofstock is the platform on which sellers list the property and market it to the right target group – other real estate investors. You’re buying a home directly from another investor and getting more information than any other source.
What information does Roofstock offer buyers?
When buying a home to live on, you need to know the value of the home, the asking price, and a few things about the area. You don’t have to worry about cash flow, expenses, leasing, cap rates or returns.
However, investors need all of this information and more. If you want to invest hundreds of thousands of dollars (possibly) in a home, you need to know it’s worth it. Roofstock makes it easy for you to get the information you need.
Not only do they provide the listing price and a brief description of the property – they provide more information than most investors could get themselves, including:
Roofstock has everything you need to know about a property to make an informed decision. When you see the numbers and evaluate the area, you can decide whether the home is a good investment for you.
How Investors Can Get the Most of an Investment in Charlotte
Now is an excellent time for investors to invest in Charlotte. With the economy recovering better than ever, with employment rates skyrocketing and more people moving to the area (mostly millennials), the demand for rental housing in the area will be even greater.
If you can afford the local homeownership leap now, you can ride the wave of rising rents and higher rental demand. With the end of the foreclosure ban and increasing homelessness, the demand for rental properties will continue to rise.
Roofstock allows you to buy a home that already has tenants. They know their rental payment patterns and can evaluate the rental agreement. You can invest in a property and start earning cash flow instantly, which will help you increase your exposure to the Charlotte market and use your money wisely.
The bottom line
If you are thinking of investing in real estate, Charlotte is a great place to consider. Even if you don’t live in the area, the Roofstock Marketplace makes it easy for you to invest there. You can view the houses on offer online and feel like yours. With detailed pictures and videos, investors buy houses invisibly and with tenants on site.
It’s a win-win for everyone and Charlotte is one of the hottest markets right now. When thinking of real estate investing, consider the Roofstock Marketplace to find the perfect property to invest and rent in Charlotte, NC.