Birdeye Is A Smart Take On Experience Marketing For Real Estate Agents
Birdeye’s experience marketing solution uses testimonials, reviews, and all of your company’s online profiles as an evergreen form of brand awareness and lead capture.
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Birdeye is an experience marketing solution for real estate agents
Platforms: Browser, iOS app, mobile appealing
Ideal for: All brokers and teams, independent or franchise, who want to increase ROI on SEO, reviews and online profiles.
Top selling points:
- Completely new to use to measure online presence
- Very strategic
- Automatically creates referral leads from completed transactions
- Easily assess and measure customer feedback
- A place for taking and assigning leads
Main concern:
Birdeye’s more passive and strategic appeal may not end up with brokers and teams unwilling to face its inconsistent or dis-intermediated online presence.
What you should know
I have grumbled more than once about the collective, repeatedly broken web presence of so many industry brands. Primarily a characteristic of large franchise companies, far too many offices exist under multiple, SEO-unfriendly domain names, outdated front ends and clumsy subdomain agent pages and inconsistent bios and office profiles.
The industry has to do better. And Birdeye can help you with that.
Overall, “experience marketing” is difficult to define, but imagine that you are taking advantage of your company’s positive (and negative) interactions with customers.
The relatively new concept uses testimonials, reviews, and all of your company’s online profiles as the evergreen form of brand awareness and lead capture. Your Yelp! Page, Google My Business Profile, Facebook Pages, and in general any form of business search results or listing aggregators.
Birdeye’s Listings aptly named user interface gives users an overview of the performance of each of your online listings – more than 150 of them. Is your address on Bing? Should you update a phone number somewhere? What hasn’t been accessed in months?
Each is assessed upon graduation and has direct links to sign up and resolve issues.
The reviews feature populates your dashboard with every single one, regardless of the source, and allows action to be taken, be it directly shared on social media or sent by email. You will also find a tool on this screen to invite people to submit a review, and you can select a single template that will be used to request reviews on multiple websites.
If desired, review requests can be sent automatically as part of a scheduled workflow. Recommendations work in the same way and allow the agent to request them with all the text and information they contain with just a few clicks.
Birdeye’s Unified Inbox is a multifunctional collection container for interacting with consumers. All system communications, such as texts, new review notifications, voicemails, or survey responses (from Birdeyes survey creator) are aggregated here so that the agent can respond. All new contacts are marked as leads and can be assigned accordingly or a reply template can be sent quickly. Expect to spend a lot of time using this feature as it is a comprehensive business heart rate reader.
Speaking of the pulse, Birdeye’s surveys are designed to be delivered quickly and encourage responses at every step of the relationship so everyone knows how things are going. This is a great way to let your customers know that you care. It also gives real estate agents and team leaders a good feeling about the chances of a deal being closed.
And if any of these surveys are less than good, the ticketing facility will apply a customer support model to remedy it. The agent or the other party can ticket the response for resolution. Ticketing can also be used for bad reviews or negative online profiles, giving the broker a clear way of listening to the consumer.
Birdeye has a contact function and extensive reporting via the Insights module.
What is noteworthy is the overall Birdeye user experience. It’s a standout design that really reflects the intrinsic dedication to the intent of the software. The developers clearly realized that the last thing they could risk was not to deliver for their own customers.
This is a thoroughly great looking product that, to me, ranks in a category with some of the industry’s other unique views on critical but often underrated business functions like PrecloseGO, TopHap, WyzeGyde, Sisu, and DashCMA, among others.
If you are a growing brokerage firm or an independent brokerage firm aiming to keep up with the well-funded national tech-forward brokerages, this is your type of product.
Give it time, let it work for you, and you’ll move up in the search rankings, get more reviews, and be more accountable to your customers – and there’s nothing more important when it comes to capturing your market.
Do you have a technology product you’d like to discuss? Email to Craig Rowe
Craig C. Rowe started with commercial real estate at the start of the dot-com boom and helped a number of commercial real estate companies build their online presence and analyze internal software decisions. Now he is helping agents with technology decisions and marketing by reviewing software and tech for Inman.