Coldwell Banker Real Estate Names Liz Gehringer President of Affiliate Business

In her role, Gehringer focuses on strategic initiatives that leverage the company’s robust global presence and relationships with affiliated and owned companies to promote global referral opportunities and tactical partnerships that will generate rapid growth for affiliate realtor owners in both residential and residential Promote commercial spaces. This includes ensuring that the Coldwell Banker brand attracts and nurtures strong franchisees and recruits and retains the highest quality real estate agents in all key markets.

In addition to maintaining programs that enhance the growth and retention of affiliates and agents for the Coldwell Banker network, Gehringer will benefit from the recent successful renaming of Coldwell Banker Real Estate, Coldwell Banker Commercial and the Coldwell Banker Global Luxury program to further increase brand awareness worldwide and build synergies within the organizations.

Gehringer will pay particular attention to initiatives capitalizing on the success of the Coldwell Banker Global Luxury Program to support the growth of agents in affluent markets around the world, and she will continue to play a leading role in the International Luxury Alliance. Gehringer will continue to focus heavily on driving Coldwell Banker Commercial’s business forward. After directing a successful spin of events and offerings in virtual and hybrid environments, Gehringer will now oversee events across the Coldwell Banker network.

Today Gehringer oversees a franchise network consisting of more than 1,400 offices in the US and 628 international offices with more than 50,000 affiliated agents in 40 countries and territories and 3,000 affiliated commercial real estate professionals in North America and around the globe.

In her tenure as COO, Gehringer has worked to provide improved customer service and product offerings to Coldwell Banker’s affiliates, while working with the network to build relationships with the Coldwell Banker brand and unprecedented levels of franchisee renewal and maintain exceptional sales levels in the first eight months of 2021.

With an eye for opportunity, Gehringer recently led the sale of the Coldwell Banker Canada business she oversees to a growth-oriented subsidiary. She has worked closely with Gorman to add many talented and diverse owners to the network through the Coldwell Banker Inclusive Ownership offering, and she has become the voice of many in the industry as the leader of the Coldwell Banker What Moves Her Initiative for Women in Business. She has enjoyed her current tenure as Executive Sponsor of the Realogy Women’s Employee Resource Group. Gehringer was named RISMedia NewsMaker in 2021 and was listed on HousingWire’s 2019 Influential Women list for her outstanding efforts to advance the U.S. housing market.

While Gehringer has business growth in mind, her heart never beats a high-performance culture. Your team, your development and the common culture are of crucial importance to Gehringer. Prior to her role as COO, Gehringer was Senior Vice President, Chief Ethics and Compliance Officer at Realogy Holdings Corp., the parent company of Coldwell Banker Real Estate. During her time at Realogy, Gehringer built an ethics and compliance program that received worldwide attention. Under her leadership, the Ethisphere Institute recognized Realogy as one of the world’s most ethical companies® for seven consecutive years. This is an award that reflects the principles of Realogy, the values ​​on which the Coldwell Banker brand was built, and a tradition of ethical conduct that continues to this day. Gehringer’s combination of operational, franchise and legal experience, as well as her proven ability to build and manage culturally connected organizations, position her in a unique way to drive strategic growth in her new role.

Gehringer has been a manager at Realogy since 2006, including General Counsel for the Realogy Franchise Group from 2007 to 2012. In this role, Gehringer gained a holistic understanding of the franchising process and franchise operation. Gehringer received both her bachelor’s degree and her JD from Georgetown University. She began her career in sales and marketing at Ford Motor Co., where she gained branding and field work skills that served her well in the real estate industry. She was also an Associate and Counsel with Porzio, Bromberg & Newman, PC. employed

CLICK TO TWEET: @Liz_Gehringer becomes President of @ColdwellBanker Real Estate Affiliate Business, providing strategic leadership for rapid growth for affiliates and agents worldwide. https://blog.coldwellbanker.com/president-of-affiliate-business/

QUOTE:
“Liz is a remarkably determined leader who has earned tremendous respect from our franchisees and brokerage owners around the world for genuinely caring for them and working with her focus on their business success. With an increased focus on growth markets and continued care Strategic partnerships in our network and in the industry, I am confident that, with Liz at the helm, our company and the talented entrepreneurs who call Coldwell Bankers are well positioned for rapid growth and acclaimed success. ”
– M. Ryan Gorman, CEO of Coldwell Banker Real Estate, LLC

About Coldwell Banker Real Estate LLC
Driven by its network of over 96,000 affiliated sales employees in around 2,900 branches in 40 countries and territories, the Coldwell Banker® organization is a leading provider of full-service brokerage services for residential and commercial real estate. The Coldwell Banker brand prides itself on years of experience, honesty and an empowering culture of excellence since its inception in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights it needs to be to shine in today’s marketplace and is known for his courageous leadership and commitment to advancing the industry. The brand was voted among the Women’s Choice Award® of Most Recommended Brands in 2021 for customer experience and overall quality. Blue is brave, and Coldwell Banker’s integrity and values ​​give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the opportunities of Gen Blue®, please visit www.coldwellbanker.com/join.

SOURCE Coldwell Banker Real Estate LLC

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