Commercial real estate firm joins global company, opens office in downtown Wilmington

The Efird family has been in the real estate business for more than half a century, with Frank Efird Sr. starting a business in 1965 to build houses in New Bern and Craven Counties.

The Efird Company bought a 1,200 acre farm near New Bern in 1967 that became the River Bend Plantation, which was incorporated into the city of River Bend in 1980.

Frank Efird’s son, Frank Efird Jr., now runs the family’s commercial real estate business, which recently became the franchise of global commercial real estate company SVN and opened an office in downtown Wilmington.

Located behind the bar on 6 Market Street, in what Efird Jr. calls a “commercial real estate digital cafe” that serves as an office for SVN | Efird Commercial Real Estate, Efird Jr. said SVN offers options for future growth.

During the pandemic, he said, “I’ve been looking for ways to grow our commercial real estate business and part of that is moving from a home office where I worked during COVID to the next step, and that’s the next step.”

Efird Jr., the executive director of SVN | Adds Efird Commercial Real Estate, “When I joined the franchise, a whole new world of networking opened up … and now I’m part of an international franchise with 200 offices and over 1,600 agents.”

The agreement has already given Efird Jr. a national client searching for land in Pender County.

The Wilmington-based SVN franchise currently employs six people and is looking for additional brokers.

“We are in growth mode,” said Efird Jr., and prospective brokers are receiving training and access to SVN technology at 6 Market St..

“As the SVN brand grows around the world, we are working with market leaders who share our vision of a collaborative, open approach to commercial real estate,” said Kevin Maggiacomo, President and CEO of SVN, in a press release. “SVN | Efird Commercial Real Estate is another strong addition to SVN and we look forward to rapidly expanding SVN’s presence and culture in the Wilmington market. “

A ribbon cut with Wilmington Mayfor Bill Saffo for the new office is scheduled for Tuesday, August 10th at 11 a.m. at 6 Market Street.