Digital Marketing to Differentiate Your Team to Win More Business — RISMedia |

Beth McCandry

In a competitive sales environment, good marketing and home buyer presentations are not enough. You and your team members have to radically differentiate yourself in order to exist at a higher level, to create added value and to win!

A high-quality, high-impact marketing presentation is great, but creating a digital format is even better. You can also work faster and respond to inquiries faster, giving you an even greater competitive advantage.

As a marketing tool Digital presentations are important and relevant. Create a digital guide to pre-marketing, marketing, and home buying that demonstrates the services you can provide to market and sell your client’s current home, as well as assisting with their next home purchase. Display this on your laptop, iPad or tablet for a fantastic presentation. You can also send this to people conveniently and quickly via SMS or email. Imagine being able to tell someone during your open house or in the community that you are just going to send them your guide via text message or email? Cool right? You will compete at a much higher level.

You can also print this out if you want to leave a copy of your presentation or guide. When using Adobe Spark as a digital presentation, you can have a call-to-action (CTA) button for “Book Now” and a video of you and your team or community, or other services you provide Add. Use the Adobe Spark Pages to create custom Marketing Pages for:

  • Pre-Marketing Presentation
  • Marketing proposal
  • Exclusive homebuyer guide
  • Community information with videos and links to schools, recreation centers, parks, etc.

Offer your digital marketing as a guiding magnet in social media. Once you have your digital marketing piece, you can offer it to potential buyers and sellers via bulk email campaigns, social media links, and on postcards with a QR code.

Create a landing page and form (where new customers can request your services) with one of the following messages to create new buyer and seller leads to introduce your digital marketing item to as an introduction to you, your team, and Your employees can send services:

  • Would you like to know the value of your home? Click here for a FREE market analysis of your home.
  • Do you want to buy a new home? Click Here For A FREE Copy Of The ___ Team’s Exclusive Homebuyer Guide!
  • Are you trying to sell your home from the owner? Click Here For A FREE Report On How To Sell Your Home On Your Own!

By using digital presentations to new clients ahead of appointments or on social media as a guiding magnet, you can increase your lead generation and conversion in the months ahead. Offering a digital presentation shows that you are ahead of the technology curve and using the latest video and social media marketing available to market not only your team but most importantly your clients’ homes. They show that you are up to date with technology and marketing tools and will be extremely impressive.

Regardless of whether you arrange a marketing (listing) appointment or a new buyer consultation, your presentation will be ROCK! You will add tremendous value and demonstrate your marketing skills in your presentations.

Click Here For A Free Copy Of My Exclusive Webinar “Maximizing Social Media To Generate Posts”.

Sherri Johnson is CEO and Founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in the real estate business, Johnson provides coaching, advice and keynote speech and is the national speaker for the Homes.com Secrets of Top Selling Agents tour and the official real estate coach for McKissock Learning and Real Estate Express. Sign up for a free 30-minute strategy coaching session or visit www.sherrijohnson.com for more information.