Elm Street Technology Acquires Austin-based Digital Marketing Company Outboundengine | State News
DALLAS, September 27, 2021 / PRNewswire / – Elm Street Technology, LLC (“Elm Street Technology”), a leading provider of technology and marketing solutions for residential real estate, today announced the acquisition of OutboundEngine (“OutboundEngine”), a marketing automation software company based in Austin, Texas. The acquisition of OutboundEngine complements and expands Elm Street’s Elevate platform, which provides an end-to-end suite of real estate technology and marketing services.
Strategic acquisition strengthens Elm Street’s growing market share in real estate and credit.
“Elm Street Technology and OutboundEngine share a similar vision and culture that we believe this combination will be a powerful combination,” said Prem Luthra, President and CEO of Elm Street Technology. “Our two companies are committed to creating a streamlined, simplified user experience for the real estate community and complementary industries. Joining our forces will allow us to work together to focus our attention on creating a true one-stop shop for all aspects of property marketing and productivity. “
Elm Street Technology’s Elevate platform, which aims to maximize the business efficiency of real estate professionals by providing a single agent and contact person, is currently used by tens of thousands of real estate agents, teams and brokers across the world The United States and Canada. Elevate offers a variety of seamlessly integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, transaction management, recruitment and retention campaigns and more, all through extensive customer support and training courses are supported.
“We are at a time of major digital change and customer-centric product development,” said Marc Pickren, CEO of OutboundEngine. “OutboundEngine’s ability to partner with a progressive and forward-thinking company like Elm Street Technology will enable us to develop our products and services at an aggressive pace never seen before in the real estate sector.”
“Not only does OutboundEngine’s tech stack add opportunities to our current real estate customer base, it is also focused on serving a larger audience segment such as mortgages and loans,” added Prem Luthra. “As we expand more aggressively into these markets in 2022, an alliance between our organizations was an obvious choice and we are excited to welcome the entire team to the history of Elm Street Technology.”
In early 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a private investment firm based in New York and London that invests in companies in the financial services and technology, business services and healthcare sectors. This partnership has enabled Elm Street Technology to accelerate its organic growth and pursue strategic acquisitions. OutboundEngine is the tenth acquisition for Elm Street Technology since the company was founded in 2016. Past acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000, Morris Marketing / IXACTContact and Consolidated Knowledge.
About Elm Street Technology, LLC:
Elm Street Technology offers a growing portfolio of real estate technology and marketing services with the goal of providing a provider and point of contact that are fully integrated into a single platform – Elevate – to attract and nurture more leads for closed deals. Elevate gives busy real estate professionals the ability to streamline and automate their marketing and daily business goals by adding high-end IDX websites, lead generation tools, powerful CRM, email, social, text and blogging -Marketing automation, recruiting and retention tools, and more. For more information, please visit tryelevate.com.
Based in Austin, Texas, OutboundEngine is focused on helping businesses grow by making online marketing simple and easy for everyone. The company’s SaaS platform automates email marketing, social media posting, online reviews collection, and more for over 10,000 customers. OutboundEngine was founded in 2012 and is listed at number 95 on the Inc. 5000 and is regularly recognized as a top workplace in Austin. Visit outboundengine.com for more information.
About Aquiline Capital Partners LLC:
Aquiline Capital Partners was founded in 2005 and is a private investment company based in new York and London Investing in companies in the financial services and technology, business services, and healthcare sectors. The company had $ 6.9 billion in assets under management June 30, 2021. For more information about Aquiline, its investment professionals and portfolio companies, please visit https://www.aquiline.com/.
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SOURCE Elm Street Technology