Elm Street Technology Acquires Canadian Technology and Marketing Services Companies to Expand North American Operations | State
Extends the solution portfolio and accelerates the Canadian presence
DALLAS and TORONTO, July 13, 2021 / PRNewswire / – Elm Street Technology, LLC (“Elm Street Technology”), a leading provider of residential real estate technology and marketing solutions, today announced the acquisitions of Morris Real Estate Marketing Group (“Morris Marketing”) and IXACT Contact Solutions (“IXACT”), specialists in marketing solutions and conversion technology for generating leads through repetition and referral in the Canadian real estate sector. Both the Morris Marketing and IXACT acquisitions complement and expand Elm Street’s Elevate platform, which provides an end-to-end suite of real estate technology and marketing services.
Acquisitions expand the solution portfolio and accelerate the Canadian presence.
“Morris Marketing is an established company with a good reputation and a sizeable customer base in the Canadian market that we clearly found attractive,” said Prem Luthra, President and CEO of Elm Street Technology. “Combined with the outstanding IXACT product offering and its placement in the Elm Street Technology suite of products, we couldn’t be more excited about the future impact of our combined initiatives.”
Elm Street Technology’s Elevate platform, which aims to maximize the business efficiency of real estate professionals by providing a single agent and single point of contact, is currently used by tens of thousands of real estate agents, teams and agents across the The United States and Canada. Elevate offers a variety of seamlessly integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, recruitment and retention campaigns, and more, all through extensive customer support and training get supported.
“We are very excited to align our business with Elm Street Technology,” said Allan Goldstein, President and CEO of Morris Marketing and IXACT. “Our joint presence in North America will enable rapid product and service expansion for our mutual customers and provide the real estate sector with a truly intuitive, seamless user experience across digital and other marketing media.”
“Since our inception, Elm Street Technology has expanded our offering and customer base through strategic acquisitions,” added Prem Luthra. “Morris Marketing and IXACT are the ninth and tenth companies to join the Elm Street Technology family in our brief tenures, and we look forward to building on the power of the brands and solutions they have created. Our corporate cultures are perfectly aligned To offer incredible products and services to the real estate community, in The United States and now across Canada. “
In early 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a private investment company based in New York and London that invests in companies across the financial services sector. This partnership has enabled Elm Street Technology to accelerate its organic growth and pursue strategic acquisitions. Previous acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000 and Consolidated Knowledge.
About Elm Street Technology, LLC:
Elm Street Technology offers a growing portfolio of real estate technology and marketing services with the goal of providing a provider and point of contact fully integrated into a single platform – Elevate – to attract and nurture more leads for closed deals. Elevate gives busy real estate professionals the ability to streamline and automate their marketing and daily business goals by adding high-end IDX websites, lead generation tools, powerful CRM, email, social, text and blogging -Marketing automation, recruiting and retention tools, and more. For more information, please visit tryelevate.com.
About Morris Real Estate Marketing Group / IXACT Contact Solutions:
Based in Toronto, Ontario, Canada, Morris Marketing is a third generation family business focused on providing customizable and automated lead generation and conversion tools for the real estate sector. Founded in 1929, for nearly a century, the company has grown with the needs of its customer base, building a respected reputation for outstanding support and service, and bringing the popular IXACT Contact Solutions CRM to market. For more information, visit morrismarketinggroup.com or ixactcontact.com.
About Aquiline Capital Partners LLC:
Aquiline Capital Partners was founded in 2005 and is a private investment company based in new York and London Investing in companies in the financial services and technology, business services, and healthcare sectors. The company had $ 6.4 billion in assets under management from as March 31, 2021. For more information about Aquiline, its investment professionals and portfolio companies, please visit https://www.aquiline.com/.
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SOURCE Elm Street Technology