Every Real Estate Marketing Plan Needs This Critical Strategy — RISMedia |
At a time when it seems like everyone is trying to sell something, marketers need to improve their game. With advertising saturating social media and other websites, it is next to impossible to attract customers using these methods.
In fact, one study found that 82 percent of Americans completely ignore online ads, suggesting that many of these marketing and advertising strategies just don’t prevent it. This is especially true for real estate marketing. When you pay to have your business featured on a grocery store or online banner ad, it doesn’t communicate the heart of your business or the quality service you provide.
Instead, today’s real estate agents must commit to a strategy that provides value to the consumer. Ask what you can offer your clients to improve their lives in any way – whether it be an informative article on financial management tips, an uplifting quote, or even a handwritten personal note to thank someone for a recommendation. This shows that you are committed to the well-being of your customers and provide exceptional service.
Delivering this value to your customers is an important component of any successful real estate marketing strategy. Here are three tips to help you with your added value real estate marketing plan.
Is your marketing article or ad informing the customer in any way? As a real estate professional, you have the opportunity to become your point of contact for market information.
Stay up to date on national and local property trends and create marketing flyers and social infographics that convey the key facts.
Knowing that they can rely on you for accurate market data, the client will be more inclined to work with you on their real estate needs!
You want the customer to walk away from your blog post or mailer with some handy “messages that you can use”.
For example, you could send them a slice of some life hacks on how to work efficiently from home, or some life tips and tricks when it comes to keeping their credit in great shape.
Make sure you send these articles out regularly so that the customer expects and looks forward to these marketing articles!
Mix in some inspirational marketing articles too. Not everything has to be property related – you are a real person too! Share positive, uplifting media and podcasts and methods for tracking personal growth with your customers. This presents you as a rounder person and helps your customers grow at the same time. Whether you are sharing goal setting information or positive thinking information, these elements will go a long way for your customers.
When you get involved in real estate marketing that adds value to your customers, you will get their attention and keep them!
When you’re ready to move away from online advertising and move on to value-added marketing, check out Buffini & Company’s Referral Maker® PRO. This one-stop property marketing kit has everything you need to be successful, including stunning monthly marketing flyers and eReports to educate, educate and inspire clients.