‘Everybody in’ is GM’s new EV-focused marketing campaign

This campaign highlights the electrified GM concepts of the future.


On Friday, GM unveiled its new electric vehicle marketing campaign entitled “Everyone In”. The venerable Detroit automaker wants you and every other driver to yearn for one of its many electric vehicles to come.

This campaign aims to accelerate the adoption of electric cars and trucks and is designed to be accessible and inclusive. It’s also part of the ongoing effort to evolve the brand identity of this centuries-old company as it strives to provide cleaner, safer transportation for all motorists. GM is also introducing a new logo To follow this marketing push, one with new colors, fresh lowercase letters and a subtle electrical plug hidden in the white area of ​​the “m”.

“Everybody in” commercials and advertisements are designed to sound hopeful and highlight a few key issues. In addition to exciting a new generation of drivers, it is also meant to showcase GM’s technological leadership in electric vehicles and the $ 27 billion GM has invested in along with autonomous technology. It will show the diverse range of electric vehicles that the automaker plans to introduce in the near future. A whopping 30 new models will be presented worldwide by the end of 2025. After all, “Everyone In” touts the versatility and benefits of the new Ultium electric vehicle platform, which will literally power the automaker’s EV revolution, all of the high-end Cadillac Lyriq and GMC Hummer EV Models to much more mass market offerings. Vice is super adaptable and can deliver vehicles with a range of up to 450 miles and an acceleration of 0 to 60 in just 3 seconds.

“I firmly believe that we are at a turning point for electric vehicles,” said Deborah Wahl, GM’s chief marketing officer, speaking to the media during a conference call. She described the new marketing campaign as optimistic, one that “brings energy and vibrancy [to the company]. ”

The electric SUV Cadillac Lyriq heralds a new era at GM

View all photos

Cadillac Lyriq Concept Car

Cadillac Lyriq Concept Car

Look at that:

Hummer EV: Yes, it will be off-road


Get in the driver’s seat for the latest car news and reviews, delivered to your inbox twice a week.