Evocalize Launches Agent Recruiting Blueprint, Simplifying Digital Marketing on Google | State News
SEATTLE, June 2, 2021 / PRNewswire / – Evocalize, a Collaborative Marketing Platform (CMP) provider, today announced a new blueprint within its CMP platform that focuses on agent recruiting. Real estate agent Exit Realty is using the new feature to enable its 550 local realtors and 20,000 agents to automatically activate digital marketing programs on the Google Display Network (GDN) and to find and recruit agents for their local offices.
Evocalize’s blueprints automate the compilation and activation of digital marketing programs for local offices or franchises using best practices, audiences, messaging and co-op budgets provided by a national marketing team.
“Giving our agents the ability to quickly and easily create and activate agent-targeted ads on Google will be critical to helping them find the best talent in their markets, and ultimately their business and market share expand “said Samantha Morris, Vice President of Marketing, Exit Realty.
Blueprints contain everything modern companies from various industries such as real estate, mortgage, wealth management and insurance need to start automated, data-driven digital marketing programs with one click. Digital marketing automation through Evocalize’s blueprints can reduce the time it takes to start a program from hours to minutes or seconds. In some cases, program activation can be fully automated.
Exit Realty has been working with Evocalize since 2019 and uses a unique gallery of blueprints within its collaborative marketing platform. For example, a blueprint enables agents to advertise a home ad to an audience of potential home buyers. Another allows an advertisement that has just been sold to be promoted to an audience of people interested in selling their homes in the area.
“This new agent recruitment blueprint makes it easy and affordable for our agents and brokers to customize and activate digital ads. For just a few hundred dollars a month, agents could recruit multiple employees per month exponentially better than our previous recruiting methods, “said Morris.
Evocalize customers across all industries have used the platform to run more than 750,000 local marketing programs. As a result, companies have generated more than 8.5 million leads since 2015.
Evocalize is a Collaborative Marketing Platform (CMP) provider with offices in Seattle, WA and Austin, Texas. Its CMP is used by cross-location brands, marketplaces and CRMs to facilitate large-scale digital marketing execution with partners in a secure environment. Evocalize’s Distributed Marketing and Offsite Ads solutions connect companies to jointly run marketing programs that are not possible on their own to achieve shared digital marketing goals. For more information, visit www.evocalize.com