Google Might Penalize IAC For Misleading Marketing Practices
Google (TogetL) – Get the report is considering InterActive Corp. To impose penalties. (IAC) – Get the reportAccording to media reports, a leading online media and internet conglomerate that is ignoring misleading marketing practices.
The search giant concluded that IAC misled users about its browser extensions based on documents reviewed by the Wall Street Journal.
Google conducted a comprehensive review of IAC’s business practices on Google platforms to find that many users of IAC extensions were excited.
Members of the Chrome security team said that the IAC business model relies almost entirely on accidental installations. One user said in a review on the Google Chrome Store that, according to The Journal, “he was tricked into installing it and unable to delete it”.
The browser extensions created by the IAC give users quick access to content such as daily Bible quotes, power tool manuals, and government forms. However, Google found that these extensions make the promise of functionality they don’t and drive users to additional ads.
The Google review also found that IAC-run ads were being served against search terms that included “voting results” and “election fraud”. Users who clicked on these ads did not receive any election-related content. Instead, the start pages of your browser have been reset to MyWay. IAC continued to run such ads despite Google telling the company to stop.
“The behavior was outrageous and recommended that IAC’s browser extensions be removed immediately from the search company’s webshop and disabled,” said documents examined by The Journal.
Earlier this year, Google removed five IAC browser extensions, according to company reports.
“We are reviewing the remaining extensions and our enforcement options and have not made a decision regarding IAC status in business,” a Google spokesman, Scott Westover, told The Journal.
Potential penalties that could be imposed on IAC could go as far as Google banning IAC products from its Chrome browser. This is what IAC Chairman Barry Diller said: “It would destroy an important part of his business.”
IAC owns Angie’s List and over 100 other online products. It also offers a search engine called MyWay that uses results and ads from Google.
“Google took hundreds of millions of dollars from us to promote and sell these products in the Chrome Store,” said an IAC spokeswoman, Valerie Combs. “There’s nothing new here – Google has used its position to reduce our browser business to the last little corner of the Internet that it is now trying to suppress.”
She added that some of the ads cited by Google investigators were “inappropriate” and “misleading” and accused affiliate marketers.
Google has not responded to its Chrome trust and security team’s internal recommendation regarding IAC because both are competitors in some categories and Google executives fear penalties may be viewed as anti-competitive, according to those familiar with the matter The Journal.
According to The Journal, IAC spends hundreds of millions of dollars on Google ads annually, and the annual close should result in the company generating 27% of its total revenue from Google in 2019.
Chrome users have installed IAC’s browser extensions over 150 million times and posted IAC sales totaling $ 291 million in 2019.
Last month, technology giants Facebook and Google could face up to four new antitrust lawsuits in January, according to a media report.
Federal and state antitrust authorities are preparing to file new lawsuits against Google for abusing its competitive position in search and advertising practices, people familiar with the matter told the Wall Street Journal. Facebook is facing action regarding its dominance on social media, the paper reported.