Great Marketing Tips for Real Estate Agents
Being a real estate agent is a popular way to make a living for a number of reasons. You can set your own hours, be your own boss, and have full control over how much you work and how much money you make.
Marketing Tips for Real Estate Agents
However, as with any business, you need to market yourself and your services well. The importance of marketing cannot be emphasized enough as it can connect you with new prospects and increase your brand awareness.
But how do you market yourself as a real estate agent? Without further ado, let’s check out some helpful marketing tips from thepropertybuyingcompany.co.uk website, which is specially designed for real estate agents.
Create and share videos
One of the best and most fruitful ways to market yourself as a real estate agent is through video making. Whether these videos are shown on your website, served as an ad, or even posted on social media, they will help build brand awareness. Videos generally have a high CTR when compared to text, and you would be surprised how many people might be watching them.
While creating a video may seem like a lot of work and investment, it isn’t always the case. It can be as simple as recording a tour of an available home or sitting at your desk answering some common questions. If you want to learn more about real estate video marketing, read more tips here.
Develop quality partnerships
One of the best ways to build your brand and increase awareness is by partnering with local businesses, influencers, and websites. Having trusted people or companies to share your offers can help you reach more people and hopefully make a lot more sales.
Even something as simple as writing a guest post on a popular blog or recording an interview can help take your career to the next level. Of course, make sure you offer them some value too. Everyone wants something good from a partnership. So find ways to add value ahead of time before reaching out to them to work together.
Make sure your entries are of high quality
Most people begin their house search by looking at listings online. As a result, not only do you need to make sure that you have listings on the biggest websites, but that they are high quality too. They should provide plenty of information about the home, its features, location, and any recent upgrades or renovations.
One of the most popular parts of real estate listings that people will review is the photos. So make sure you include high quality, clear photos of as many rooms in the house as possible. Often times, the more a potential buyer can see, the better they’ll feel about the home. In addition, you should use drone photos or footage. This can help separate your listing from your competition.
Have a professional website
This may seem obvious, but you would be shocked at how many real estate agents don’t have a website or one that isn’t up to date. When building your website, make sure that it not only looks good, but also works well. It should be very easy to navigate and it should be clear how to get to each page on the site.
Your website should contain a little about yourself, some links to homes that you sell, and all of your contact information and social networks. It is also a good idea to blog for your website. That way, people keep coming back and expanding your reach. You can blog on anything from saving for a down payment to listing what to look for in a new home.
Make use of email marketing
While email has been around for decades, it’s still one of the best marketing tools for real estate agents. You need to build an email list and send out a monthly or weekly newsletter to these people. Make sure you are targeting the right people to get the most valuable list.
Your list should be made up of interested home buyers as these are the ones you want to market your services to. Your newsletter can contain links to blogs, helpful e-books, links to real estate, real estate data, and just about anything you can think of.
Whatever you include, make sure it isn’t too big on top-selling. It has to help you make sales and develop leads, of course, but it also has to add value to the recipient. If not, you no longer agree to receive your emails.
Ask for recommendations and reviews
One of the best ways to market yourself is to get recommendations and reviews from previous customers. Many interested buyers will look at these reviews to judge whether or not to contact you. If you have poor reviews or very few reviews, you can be difficult to work with. Unfortunately, not every customer you have will leave a review or refer you to someone else. One of the best ways to increase the rate of those who do this is to just ask them to.
Once a transaction or deal is complete, simply asking someone to review or rate that transaction on Yelp or your website can go a long way. Of course, be as helpful as you can and offer as much value as you can to make sure the reviews are as positive as possible.
If you really want to increase the number of referrals you will get, you can develop a referral reward system. For example, you can offer gift cards, cash, or other valuable prizes for those you refer to their friends or family members.
In summary, this article provides various marketing tips that can take your career as a real estate agent to the next level. Good marketing can mean the difference between a successful business and falling behind your competition.