HomeSmart Ranks Highest in Brand Trust in America’s Most Trusted Study, Lifestory Research Reports

NEWPORT BEACH, CALIFORNIA., January 12, 2022 / PRNewswire / – HomeSmart named Most Trusted Real Estate Agent in Lifestory Research 2022 America’s Most Trusted Study published today. HomeSmart was the most trusted residential real estate broker among the 18 largest real estate brands in The United States.

The Lifestory Research 2022 America’s Most Trusted® Study asked 7,244 customers who used an agent to buy a home for their opinion on various real estate brands. In the Lifestory Research 2022 America’s Most Trusted® Study, consumers evaluate multiple brand value metrics to understand how trust works in service environments and to identify brand performance. HomeSmart achieved the highest Net Trust Quotient Score (123.6) among buyers and was ranked 1st in the Most Trusted® study by Lifestory Research America 2022.

Brands in the national real estate ranking included HomeSmart, Berkshire Hathaway Home Services, Better Homes and Gardens Real Estate, Compass, Sotheby’s International Realty, Windermere, Howard Hanna, Realty ONE Group, eXp Realty, Redfin, Weichert, Keller Williams Realty, Century 21 Real Estate, Realty Executives, Exit Realty, ERA Real Estate, Coldwell Banker Real Estate and ReMax Real Estate.

For more information on Lifestory Research 2022, America’s Most Trusted® Residential Real Estate Brokerage Study, please visit

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About Lifestory Research®

Executives, companies and brands know that great ideas are only useful if they get people to act. Lifestory Research is an independent, science-based consumer information and strategy consultancy that promotes business-to-audience relationships. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to gain customer insights, drive innovation, develop branding strategies, and advance people.

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America’s Most Trusted® is a consumer-based research program based on the opinions of thousands of people who actively purchase products. To identify America’s Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously rate the trust they have in the brands they encounter in their active search for specific products. The study uses established social science research practices that aim to maintain the highest quality standards for consumer information.

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