How real estate agents can use social media to boost marketing

“If you’re not using social media, you’re at a disadvantage because your competitors are probably,” wrote DP Taylor, business software expert, in a blog post for The Blueprint. He cited that same NAR study, which found that 77% of realtors use social media in one way or another.

“Being a successful real estate agent is all about building your brand, and one of the biggest benefits of social media is that it is ideally suited for doing just that,” Taylor added. “But social media for realtors doesn’t just increase brand visibility – it also makes it easier to network, which is another critical aspect of selling in real estate.”

What are the best social media platforms for real estate marketing?

According to the NAR study, 97% of realtors picked Facebook as their preferred social media marketing tool. This was followed by LinkedIn at 59% and Instagram at 39%. Only a third of respondents chose Twitter as the top platform for online marketing. Other social media channels that agents can use include YouTube, Pinterest, and Snapchat.

1.Facebook

Most property agents choose Facebook as the primary social media tool to market their business – and it does not come as a surprise. Facebook’s strength lies not only in its features, but also in the platform’s user demographics.

“The social media landscape has changed a lot over the years, but Facebook remains the king when it comes to real estate,” Taylor wrote. “A Facebook business page is a must for realtors, not just because of the capabilities of the platform itself, but also who’s on it.”