Real estate door signs have been a lead generation tool for realtors for years. However, if you have thought about making this type of advertising a part of your marketing strategy, there are a few things you need to know before you begin. Read on to find out more about this marketing tool. We’ll explain what door signs are, how they work, and what to look out for before starting your first campaign.
What are real estate door signs?
Above all, real estate door signs are a marketing tool that real estate professionals can use to generate leads for their business. As the name suggests, door hanger marketing involves putting signs on the doorknobs of people promoting the agent’s real estate business. These characters are a common way for agents to give prospective customers their names and offer their services.
Typically, agents run a door hanger campaign in a specific farm area or neighborhood. They will also be printing door signs promoting a specific aspect of their business, such as: For example, highlighting a recently sold nearby offer or promoting an upcoming open house on their new offer. However, sometimes the door signs are more of a general advertisement or offer a specific service, such as a comparative market analysis.
What Makes Real Estate Door Signs a Valuable Part of a Marketing Strategy?
Typically, real estate door hangers are viewed as one facet of a complete real estate marketing plan. They are usually used in conjunction with other marketing tools such as a direct mail campaign or a cold call. However, there are some unique benefits to including door signs in your marketing strategy. They are as follows:
You’re almost guaranteed to see them
While it’s easy to throw away a postcard or letter with direct mail without looking at the contents, the best thing about door signs is that they’re almost guaranteed to be seen by the homeowner. Nobody will leave a note on the front door indefinitely. You’ll have to remove it at some point, which means it will likely be read in the process.
They are very easy to personalize
While other marketing tools like postcards or letters are difficult to personalize, especially if you hire an outside company to do the legwork, there are very few restrictions on what you can do with door hanger advertising. Especially if you are doing the distribution yourself, it’s easy to put a business card or brochure on the hanger to provide more information about you to potential customers – in this case, potential sellers.
They are pretty affordable
Auditing firm Intuit Quickbooks estimates that door hanger printing typically costs between $ 0.02 and $ 0.08 per unit, depending on the cost of the design services and the number of door plates ordered. In contrast, Postalyitics says postcards can cost $ 0.50 each when you factor in shipping costs.
What should you consider when buying door signs?
As with any other real estate marketing tool, there are certain considerations to keep in mind when thinking of door signs. To give you an idea of what to expect when putting your marketing campaign together, we have listed some important points below:
Your message
Every door hanger campaign needs a crystal clear message. Whether it’s a campaign for an upcoming open house or a reminder that the spring market is just around the corner, every door hanger should have a headline that introduces the theme of your ad and one the following slogan, which contains additional relevant information. In the case of the above-mentioned open house, the date and time of the event can be specified. In the case of the spring market example, it can be a catchy slogan. You need to tailor your message to your main topic.
Your branding
To be honest, your branding is the most important part of any door hanger campaign. A hanger should clearly state your name, the fact that you are a real estate agent or broker, and your contact information. At a minimum, you should provide your phone number, email address, and website address. However, if you’re willing and able to spend a little more on printing costs, you can also put a photo of yourself on the door hanger.
The door hanger design
Next, consider the design of the door hanger itself. In particular, you should think about the layout, what fonts and colors to use, and whether it makes sense to include additional marketing materials such as a business card or brochure. Ideally, you can incorporate this aspect into your branding as well, using your company’s colors and fonts, or incorporating another aspect of your company.
The costs
Once you have all of the above under control, it is important to consider costs. As explained above, the amount you pay depends on the complexity of the design, the number of door hangers you want to order, and whether you plan on having someone hand them out for you. As a general rule, you should get some price quotes (three are standard) for the project before making your final decision.
How should you distribute door signs?
Once you have your door hanger advertising in hand, the next thing to do is figure out how to properly distribute it. To do this, you need to do the following:
Explore the perfect farm area
On the one hand, it’s pretty self-explanatory sometimes to find the right farm area to distribute your door signs. For example, if you run a “just sold” advertisement, you might want to deliver it to homes in the surrounding neighborhoods of properties that you recently worked on selling. When doing a more generalized advertisement for your services, you may want to investigate the potential target areas where your hangers could have the greatest effect.
Remember to add a small gift to your door hanger
If you want to make your door signs stand out from the crowd, consider adding a small gift to these door signs. You can of course give away anything you want, but usually a small piece of jewelry like a magnet will do. You can link these two items together by referencing the item that you are gifting in the copy.
Look at door knocking
If you don’t want to spend the extra cash to give away a small gift, but still want to go the extra mile to stand out, you should consider knocking on the door and hanging your door hanger. This gives you a chance to introduce yourself to the homeowners and explain the services you can provide to them.
The final result
By now it should be clear that real estate door hangers are an inexpensive way to market your services to the people in your target area and can be a valuable part of your marketing strategy. Remember to use the tips above to make door hanger a part of your next marketing campaign.
