How to Use Real Estate Marketing Automation to Lead the Market

Beth McCandry

GUEST OPINION: The real estate industry is a competitive market, with an increasing number of websites and marketing platforms. It has never been easier for home buyers to find the home they want and for sellers to sell their property. But it has also never been harder for real estate agents to stand out from the crowd.

In this article, we will discuss how real estate marketing automation can help agents stay ahead of the competition by providing them with the tools they need to be more efficient and effective in their work.

What is Real Estate Marketing Automation?

Real estate marketing automation is the process of introducing technologies that help with the sales, purchase, and management of real estate properties. Real estate agents are using it to help them with their digital marketing efforts and save time. It also helps them in generating more leads and higher quality leads.

The real estate marketing software can help with:

  • lead generation
  • Lead categorization
  • Email marketing campaigns
  • Lead engagement
  • Ad creation and running
  • Website activity and its behavior
  • Marketing and sales analysis
  • Sales and cash flow prediction

Key Benefits of Implementing Real Estate Marketing Automation

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61% of real estate agencies leverage tech tools in their daily routine. Also, about 35% of these agencies are considering adopting automation. Many more businesses are seeing the benefits of marketing automation. Here are some of the key advantages:

speed

Automating the real estate marketing process provides faster feedback and decreases the time it takes to close a deal. With the mass adoption of automation in the real estate industry, over 7.1 million houses were sold in the United States.

Not long ago, agents and companies primarily used Excel and Google Docs to manage their leads. This is usually time consuming. However, automation came along with systems that made the process organized and fast.

Accuracy

Manipulating data manually can lead to typos and wanted errors, especially when handling lots of data. Automation, on the other hand, helps to avoid such mistakes and ensures that the data is accurate and free from errors.

scope

More than 92% of customers search for properties on the internet and perform an average of 11 queries on five real estate platforms.

RE marketing automation helps agents and companies process these requests and filter only the most relevant ones. It helps them pay attention to those that matter most while improving the conversion rate.

Less Paperwork

The real estate industry is plagued with tons of documents that need signing and approval. Automation makes it easier to efficiently manage and keep track of paperwork.

Top Tools for Automating Your Real Estate Marketing Processes

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A great way to automate your real estate marketing is by using tools that help to increase trust between buyers and sellers, attract new leads, and identify properties. Here are some of the tools to take note of:

Real estate CRM

Different RE companies and agents use real estate customer relationship management tools to oversee the relationship between their business and clients. Using these tools, you will be able to automate marketing channels and emails, warn up leads, and initiate customer action.

There are two ways to get real estate CRM for your business:

  • Buy a ready-made real estate CRM solution
  • Build one from scratch, specifically designed for your business and needs.

You need to have extensive knowledge of the real estate industry to be able to build or choose a suitable CRM for your RE business. Sloboda Studio has been on the market for more than 12 years, 7 of which have been building software for the real estate industry, such as real estate CRM.

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Sloboda’s client was a leading regional residential real estate agency. They had difficulties navigating different data management channels to find the necessary information since they were using spreadsheets. So their goal was to organize all the data and create a CRM tailored to the company’s business processes.

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Sloboda’s team helped a client automate the work processes by means of a custom real estate CRM that was built from scratch. Since this system was launched, our client has seen an increase in sales conversion and productivity.

Ad management software

Real estate companies can also make themselves well-known by using ad management software to advertise their business or properties on sale. This makes it easier for customers to find these properties on social media platforms, thereby increasing conversions. Automating the advertisement process can help companies get popular.

Customer experience software

These tools help real estate agents and companies analyze their marketing strategies. The main role of these tools is to increase customer experience and provide answers to frequently asked questions.

Lead Nurturing Software

Lead nurturing is the process of warming up the leads by interacting with them throughout the sales funnel. The automation tool will send out timely and personalized marketing email letters that provide the customer value.

Real estate automation of business processes

This is the process of automating repetitive tasks done by experts to ensure that they have time for other demanding work.

The automated systems will be able to take orders, generate and issue invoices, make settlements, maintain business document flow etc. This will help reduce the time and costs incurred by the company.

Here are some tools for automating the business process:

Automated task list creation

The RE task management business system helps to organize the list of tasks that need to be done. Here are some task lists that can be automated:

  • Managing listings
  • Data entry
  • Setting up meetings, open houses, and appraisals with prospects
  • Completing, submitting, and filing documents, agreements, and lease records
  • Building weekly, monthly and quarterly business budgets
  • Researching and compiling comparative market business analysis reports for properties
  • Responding to emails and phone calls
  • Check sales
  • Reminders for offline events and closing deals.

Property Management Automation

Property management automation is the use of software to automate tasks related to property management.

This includes:

  • Communication between tenants, landlords and property managers.
  • Collection of rent payments and deposits.
  • Maintenance requests from tenants and landlords, such as for repairs or cleaning.
  • Compliance with regulations such as fire safety, building codes, and rental laws.

Contract management automation

Businesses can save lots of time on drafting contracts between agents and clients by using a real estate transaction management system. It helps to speed up sending business contracts and their signing. All the company documents will also be stored in this system to ensure easy access.

Conclusion

With the advent of real estate marketing automation, businesses and agents can save lots of costs and time with their marketing efforts.

There are lots of tools that can help real estate businesses automate their marketing process, such as

  • Real estate CRM
  • Ad management software
  • Customer experience software
  • Lead Nurturing Software