How to Use Video in Your Real Estate Marketing Strategy

In the cut-throat real estate business, effective marketing is critical to success. Signs, commercials, billboards and newspaper advertisements can only do so much, and even the sphere of digital marketing is becoming more and more competitive.

Display Ads, Google Ads, and Blogging are a great place to start if you’re just starting your company’s digital marketing campaign. However, studies show that only 25% of marketers believe their B2B content marketing strategy is effective, and only a third of B2C marketers have a documented content marketing strategy. To reach your target audience in 2020, your marketing technique needs to be a lot more visual. That’s why brokers and real estate agents spend more time and energy on video marketing.

Why Use Video In Your Real Estate Marketing?

The Cisco Annual Internet Report predicts that online video will account for more than 82% of all consumer internet traffic by 2022. And a Facebook manager even predicted that the platform will be made entirely of video and no text by 2021! Using a more visual medium for your marketing seems like a breeze. However, let’s go over two specific reasons real estate professionals should make more videos.

Higher success rate

According to Animoto, property ads with video receive 403% more inquiries than properties without video. Why is that? Buyers often start their searches online and want to get as much information about a property as possible in advance. A listing with a video showing the property provides the type of information buyers are looking for when starting their search: how spacious is it, what is inside and out, etc.

More customers

The National Association of Realtors says nearly three-quarters (73%) of sellers are more likely to list their home with a real estate agent that uses video. This is partly because including a video with a property listing as part of your package shows potential customers that you will go the extra mile for them. Viewing videos also sets you apart from your competition. Real estate agent Brian Lewis said in an interview with Animoto, “We are in a personality-driven market.” Video is a powerful tool that can help you highlight your personality.

Ways to Use Video in Your Real Estate Marketing

Video can be used in your marketing strategy in a number of different ways. Below are five types of videos you can create to attract more customers, sell more properties, and get your name out there.

Video bio

As Brian Lewis mentioned, real estate is a personality-driven market. The human factor is extremely important when working with a salesperson, and customers crave that personal connection. Having a short video bio for you to introduce yourself is a great way to break away from the millions of other real estate agents and brokers. It helps prospects understand exactly why they should choose to work with you.

Property listing video

Again, a real estate video is a great way to get initial inquiries. A video takes you a step beyond photos, shows more precise dimensions and allows you to present the property in a fluid and realistic way.

Neighborhood tour video

If you are taking a video of the property why stop there? Buyers will be interested to check out the surrounding area as well. Record a simple video highlighting all of the neighborhood amenities, including details on parks and recreation, the school system, shopping, restaurants, public transportation, and more.

Testimonial video

Share your glowing reviews in video format. You will be busy if you make a habit of asking customers to do brief interviews at the highlights of their buying or selling journey. Some good questions are:

  • How was this process for you?
  • How are you feeling right now?
  • Would you recommend me to a friend and why?

Tips and FAQ video

You can think of this type of video as a type of “vlog” or “video blog”. To show that you are an authority or an expert in your field, create short explanatory videos or videos that answer some of your most frequently asked questions. This information is highly valued by both current and prospective customers.

A 2017 study found that nearly half (47%) of marketers publish four or more marketing videos every month. The internet is becoming an increasingly visual medium day by day. Hop on the video marketing cart to promote your real estate business or leave yourself in the dust.