Humor is Essential for a Company’s Productivity and Marketing
Sometimes it’s the sense of humor and the human touch that a tiny store takes to part with the online giant retailer.
Humor has positive benefits such as promoting social relationships, reducing stress, and strengthening the immune system. Working in environments that favor humor will definitely benefit not only employees but companies as well.
6 reasons humor is a competitive advantage
1. Humor makes you unforgettable.
For many people, contacting a customer service number is a terrible interaction that is accompanied by a fear of not receiving adequate support or attention. But imagine what is possible if that interaction suddenly turns into something that runs your customer’s day.
AllBusiness.com writer Glenn Ross gave a personal example how humor can be used in interactions:
Glenn: Hi, I lost my charger for a 12 volt style # 2466 drill. Can you tell me how much a replacement would cost?
ATC Agent: “Yeah, it would cost a billion dollars.”
Glenn: (surprised that an agent has a sense of humor and uses it on a client) Well, I hope not. Can you give me a discount ”
ATC Agent: “Let me see what I can do. (A few seconds pass as you scroll through the screens.) Good news! I think I can get you a substantial discount. How about $ 17 including taxes and shipping? ”
Glenn: Well, that sounds better than a billion dollars. I will take it.”
ATC agent: “How would you like to pay? We accept Visa, MasterCard and Discover. “
Glenn: Determined to balance things out, respond: won’t you take my Starbucks gift card?
ATC agent: “(laughs) No, I’m sorry.”
Ross and the customer service representative complete the broadcast and other details, and end the call.
Glenn fondly remembers the interaction and says, “This is the first time I’ve been positively surprised by a customer service representative.”
2. Humor makes your company stand out
Memorable and unique experiences set your business apart from the competition and can be great for word of mouth. Today, almost any interaction with a company can be turned into a viral video, turned into a popular screen image, or distributed as a social media post.
This is great for some companies whose positive customer experiences can lead to free advertising, and a disaster for others who expose poor customer service to the world.
Examples: Two companies that have managed to use humor professionally
One company that knows the power of humor is Southwest Airlines, which is why they give their flight attendants creative freedom in the announcement. The success of this policy can be seen in a video where one of their flight attendants taps the ad before the flight takes off. The video, which went viral, is titled “Hilarious Southwest Flight Attendant,” and has been used for free airline advertising and many awards on social media.
Another company that uses a sense of humor to communicate with its audience is Wendy’s, whose funny stories have generated a huge following on social media and of course, engagement.
The fast food chain has responded to almost every tweet it has received from fans and haters alike. “
By using humor in dealing with its customers, Wendy’s has shown that consumers want to laugh and appreciate a company with a sense of humor.
3. Humor brings out the human side of your business.
Customer service can often appear like a robot. Humor helps bring the human element back into play and opens up person-to-person connections. According to corporate humorist Tim Washer, using humor can help humanize both your agents and your brand. “The humor shows authenticity. And reduce the noise. “Says washing machine. By allowing your customer service reps to play with tasteful humor, you are helping your brand without hurting it.
4. Humor makes repetition feel good.
Like all professionals, customer service reps do a better job and are happier when they feel like they have a purpose. A customer smile can give them that meaning and help make their work feel meaningful.
Not only that, but studies show that the sounds of laughter have a direct impact on the listener, evoking positive emotional responses that reflect the emotional state of laughter. This warm “feel good” effect means that hearing a customer smile can also brighten an agent’s day.
5. Humor makes you more productive.
Providing customer service with a sense of humor can be much more fun for agents, and even more productive. Lynn Taylor, a work environment expert and writer, says, “Humor creates an upbeat atmosphere that encourages interaction, the generation of new ideas, and a feeling that there is little risk in thinking outside the box. All of this leads to higher productivity. “
6. Humor helps build loyal customer relationships.
Humor is a crucial step in building new relationships and social bonds. It helps the customer relationship go from being cool and formal to being friendly and comfortable. It opens the channels for honest communication and can help your customer trust you. Therefore, if a customer has to call again in the future, they won’t be worried or stressed about starting the conversation with you.
Conclusion: Hit the right note
Humor in the workplace is important because it promotes employee satisfaction and thus contributes to the success of the company. However, it’s not as easy as it sounds to get your joke on the right note. Whether boss or employee – everyone should remember that they are using humor correctly while remaining respectful and grateful. Jokes should never be at the expense of employees, colleagues, or even customers.