Integrity Marketing to Acquire Big Annuity Distributor

What you need to know

  • Brokers International has relationships with 13,000 consultants.
  • Pensions are offered by companies ranging from AIG to Sentinel Security Life.
  • Integrity Marketing also acquired Merit Insurance Services, a BGA founded in 1957.

Integrity Marketing Group LLC has carved out an important position in the US annuity distribution business.

The Dallas-based food and health distributor has agreed to use Brokers International Ltd. for an undisclosed price.

Bryan Adams, CEO of Integrity Marketing, said the deal will give his company a large presence in the life insurance and retirement markets.

“Brokers International has built one of the most respected brands in insurance and annuity and has done it with class,” said Adams.

The companies

Integrity Marketing is a Dallas-based company that has relationships with 345,000 insurance agents and other financial professionals. It was on track to reach $ 3.5 billion in sales this year.

Brokers International is an Urbandale, Iowa based company that has relationships with approximately 13,000 life, pension and investment advisors. In 2020, the company and related finance professionals placed new annualized awards of $ 3.5 billion.

According to Integrity Marketing, the Brokers International acquisition should help invest $ 7 billion in new business this year.

Brokers International has relationships with many annuity issuers including AIG, Allianz, Athene, F&G, Global Atlantic, Great American, Guggenheim Life and Annuity, Lincoln Financial Group, Mutual of Omaha, OneAmerica, Phoenix, Protective, Reliance Standard, Sagicor and Sentinel Security life.