Lend Smart Mortgage, LLC Chooses Adwerx to Power Direct-to-Consumer Digital Marketing for Every Loan Officer

The innovative mortgage lender implements Adwerx ‘Advertising Automation as a Service to deliver personalized advertisements to loan officers targeting consumers and real estate agents on premium websites, social media and streaming television in their local markets

SHOREVIEW, Minn., December 15, 2020 / PRNewswire / – Founded in 2006 as a small mortgage lender in Shoreview, MN, Lend Smart Mortgage, LLC has grown into a successful company with 23 locations in the United States. The company is committed to its mission to demonstrate leadership qualities to customers and business partners through integrity, trust, knowledge and commitment. To address the need to demonstrate leadership in digital marketing, they have partnered with Adwerx, one of the fastest growing digital marketing platforms in the country, to scale advertising best practices for each of their loan officers across the country.

Adwerx helps real estate agents improve broker productivity and retain top talent

By automating digital marketing on a large scale, Lend Smart, LLC promotes producer efficiency.

Lend Smart, LLC leveraged Adwerx’s cutting-edge digital ad automation technology to serve online retargeting ads to each loan officer through the Adwerx Enterprise Automation Platform. These campaigns are automatically launched for each loan officer on social media platforms such as Facebook and Instagram, as well as on premium websites visited by potential customers. Adwerx is the only solution specifically designed to automate digital ads for mortgage brokers and their loan officers, enabling them to directly reach home buyers with custom branding campaigns. Loan officers will also have access to a corporate-branded self-service portal that allows them to target qualified prospects directly with personalized commercials for streaming TV services. This gives them unparalleled access to TV as a marketing channel with custom targeting at an affordable price.

“By equipping our loan officers with Adwerx Enterprise, they can reach home buyers where they spend most of their time today: on digital platforms,” ​​said the CEO of Lend Smart LLC Scott Flaherty. “The simplicity and effectiveness of the Adwerx service makes our loan officers more productive and allows them to focus on serving more customers. Plus, each ad is a company that has compliance built into the process and frees loan officers from having to do so Fear that ads will not come true. ” our brand standards. “

The story goes on

By automating digital marketing on a large scale, Lend Smart, LLC is building awareness of personal and corporate brands online while increasing producer efficiency. Traditionally, personalized advertising of this type has not been a novice for loan officers due to compliance concerns and the time and expertise required to deliver digital campaigns. Adwerx is changing the way mortgage companies think about advertising as their proprietary automation platform solves challenges that have prevented the industry from fully entering the digital age.

“We believe that digital advertising should be simple, effective, and automated wherever possible,” he says Jed Carlson, CEO of Adwerx. “With our platform and our integrations, you don’t have to be a tech expert to run advanced digital marketing campaigns in your region that target just the right people. Making online and streaming TV advertising accessible, smooth and easy for our customers, We are excited to partner with Lend Smart, LLC to do this for your team. “

For more information on the Adwerx Enterprise Automation Platform, visit Enterprise.adwerx.com.

About Lend Smart Mortgage, LLC
The Minneapolis Lend Smart Mortgage, a mortgage-based mortgage company, started out small and aimed to benefit large businesses with a small business feel. From the start, our goal has been to provide a mortgage experience that is unlike any of our competitors.

Choose a trusted and respected leader. As a direct lender, Lend Smart’s trusted reputation is based on the confident recommendations of our valued customers. Learn more at lendsmartmortgage.com.

About Adwerx
Used by over 25% of the top brokerage firms and over 15% of the top mortgage lenders in the United States, Adwerx provides personalized, omnichannel brand marketing and enterprise-scale automation. Adwerx customers can run bespoke ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, increases productivity by 35 percent, and increases revenue by 42 percent lowers.

Adwerx works in the USA. Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.


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