Marketing for Agents: Why You Should be Blogging

Let’s start with what a blog is – a regularly updated website or webpage that is informal or conversational. It’s part of your overall social media marketing strategy and can push content to your Facebook, Twitter, Google+, and LinkedIn accounts.

The main goal of a blog is to attract readers who are looking for someone like you to help them buy or sell real estate in a specific geographic area. You want to show that you know your way around and build trust. The secondary goal, but the more important one, is to improve the search engine rankings of your website. When your blog posts aren’t found, it’s like a tree falling into the woods when no one is around.

There are no shortcuts or silver balls to get results from a blog. It’s hard work, it takes time, and there are no guarantees. In fact, if you didn’t think you could commit to it, I wouldn’t finish reading this article. However, if you want to steadily build your business over the years without spending any money, then you should read on.

Without question, a blog is the most affordable marketing tool available to a real estate agent. Why?

  • It is free.

  • It takes little time to write about something that you are an expert at.

  • It can be measured.

  • Blog posts last forever. Every blog post is an investment in the long-term effectiveness of your website.

Topic ideas for your real estate blog

There are three types of blog posts:

  • General interest conversation blog posts about the neighborhood, home renovations, spring cleaning tips, local events, tips on how to save money, etc.

  • Buyer and seller resources such as home inspections, home purchase procedures, seller checklists, and more.

  • Blog posts specifically about the real estate market in your area.

While the conversational blog posts may be more interesting to write and read, the ones that attract the most buyers and sellers are the posts specifically related to the real estate market.

General Interest Blog Post Ideas

  • Architecture or living styles in your area

  • Lists of local businesses

  • New restaurants / hotspots / businesses are coming to the area

  • Upcoming sporting events, concerts, shows, etc.

  • Decorate ideas

  • Gardening and landscaping

  • Homeowner insurance

  • Mortgage Rates and Products

  • What You Should Know About Home Inspections

Buyer and Seller Resources

  • Checklist for buyers and sellers

  • First time buyer programs

  • Pricing your home for sale for top dollars

  • Answer questions that buyers ask you frequently

  • Answer questions sellers often ask you

  • Staging homes for faster sales

  • Which upgrades have the highest return on sale?

  • What You Should Know About Home Inspections

Real estate market blog posts

In this section, I’ll provide the most effective blog post titles instead of just topics, as the blog post title is the most important thing in improving your search engine results. As you write a blog post title, think about how your buyers and sellers are looking for a new home or real estate agent.

  • Real estate market update for (your region)

  • New listings for properties for sale in (your region)

  • Properties for sale in (your area) price under ($ 500,000)

  • (Name of school) catchment areas for sale

  • Houses with Legal Suite mortgage assistants in (your area)

  • Four bedroom houses for sale in (your area)

  • The real estate market in (your region) From your (your region) real estate agent

Blogging Tips for Search Engine Optimization

  • Write for your readers, not the search engines.

  • Focus on one property-related keyword and make sure it is in the title and once or twice in the post, but don’t cram keywords into your blog post. Add keywords in a natural and reader-friendly way.

  • The title of your blog post should include your keyword and be less than 64 characters.

  • Include a relevant image that will help explain your content. Make sure to add the “alt text” to describe the image.

How often should you blog?

There are no proven statistics for frequency, but one post per week is good. Two posts a week is great, but three or more posts are great. Here is an example blogging calendar to get you started.

Remember, as long as most of your posts contain valuable real estate information, your audience will appreciate learning more about the author behind the posts.