Microsoft’s Azure marketing chief Julia White joins SAP

Image credit: Microsoft

Julia White, corporate vice president of product marketing for Azure, developer tools and servers at Microsoft, joins the SAP Executive Board and is leaving Microsoft. SAP announced the hiring of White on January 15.

White has been with Microsoft for almost 20 years. She started in the company as a product manager for Windows Server. She later joined the Office department and became known for her demos at major Microsoft events. For the past five years, she led marketing for Azure.

White becomes a member of the SAP management team as Chief Marketing and Solutions Officer. Microsoft will conduct an internal and external search for their replacements, a spokesman confirmed, and in the meantime Azure Vice President John “JG” Chirapurath will become the interim marketing director.

Earlier this week, another Microsoft veteran, corporate vice president Brad Anderson, announced that he was leaving Microsoft to join Qualtrics. SAP filed for an IPO for its Utah-based subsidiary Qualtrics Experience Management in late 2020.