Molly McKinley to lead global marketing and industry relations at RateMyAgent | State
SAN DIEGO, June 14, 2021 / PRNewswire / – RateMyAgent, the leading valuation and digital marketing platform for real estate professionals, announced today the promotion of. known Molly McKinley as Executive Vice President of Global Marketing and Industry Relations. McKinley is a celebrated branding and marketing professional with deep roots in real estate and has served as the company’s vice president of brand marketing since then January 2020.
Molly McKinley to lead global marketing and industry relations at RateMyAgent
“Molly was not only an integral part of our early successes in the US market, she exceeded every ambitious target we set while remaining strategic and committed to building our brand reputation in the industry,” said the Co-founder of the company company Mark Armstrong. “Her in-depth knowledge and relationships across the real estate ecosystem, coupled with her marketing talent and branding instinct, make her the perfect choice for this new, upscale position at RateMyAgent.”
After the overwhelming success in Australia, Where RateMyAgent Used by brokers who sell 80% of the property, the company entered the U.S. market in 2018. In less than two years, McKinley helped grow the user base to include more than 120,000 US agents who are empowered to build their online reputation through verified customer reviews and related digital marketing activities. In her new role, McKinley will lead marketing for the company’s upcoming global rollouts while she will continue to focus on building RateMyAgent’s US presence through agent-centric marketing efforts.
The company’s agent-driven mission was a perfect fit for McKinley, who was previously Vice President of Corporate Marketing and Communication at Adwerx; she has also worked at Adobe, IBM, Relola and First. “Working at RateMyAgent has allowed me to continue growing in an industry I love while helping agents better understand their reputations and make the great experiences they offer their customers louder,” said McKinley. “It’s so exciting to work with and for people who truly believe in helping agents become more focused – and ultimately non-disruptive.”
The intention is the common thread that connects every phase of McKinley’s historic career as an art dealer in. started San Francisco and has evolved to teach yoga classes; Owner of a successful marketing agency, Redtail Creative; and introduction of Intentionaliteas loose leaf herbal teas. She is the author of the upcoming book The Intentional Business: A Path to Purpose and Prosperity.
“During my career and in my personal life, I always strive to find intentions and a true purpose. For me, marketing is about – showing better options for your customers and helping them succeed beyond their wildest dreams, ”said McKinley. “I am happy to share this philosophy with the RateMyAgent team and I am delighted that my new role will allow me to expand my reach in the global real estate industry.”
RateMyAgent is a real estate appraisal platform with more than 120,000 US agent users; The tool is also used by 80% of brokers who sell properties nationwide Australiawhere it first started. RateMyAgent enables agents to request, review, and promote their rave customer reviews online, including in Google’s local search results and on social media platforms such as Facebook and Instagram. Agents can claim their free profile by clicking on. walk https://www.ratemyagent.com/.
