New Hampshire seeks to expand vaccination marketing push
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Updated: August 17, 2021 11:30 a.m.
CONCORD, NH (AP) – New Hampshire health officials want to nearly double the amount they spend on a public service campaign to encourage residents to get vaccinated against COVID-19.
The governor’s executive board will be asked on Wednesday to approve the payment of an additional $ 844,000 to a marketing agency in Manchester that already has a $ 434,000 contract.
The expanded contract, which would continue to be paid for with federal funds, takes into account that people are more likely to get the vaccine if they are advised by their doctor or someone they know or relate to, said Lori Shibinette, commissioner for the Department of Health and Human Services in a letter to the city council.
“So the new PSA campaign will have real stories from people from across the state and doctors practicing in New Hampshire,” she wrote.
The campaign will be broadcast through a variety of media including radio, television, billboards, aerial banners and social media platforms.
Just under 54% of the state’s residents are fully vaccinated.