New Insights into the First App Show It Gives RE/MAX Affiliates an Edge in Identifying New Business Opportunities

DENVER, May 20, 2021 / PRNewswire / – RE / MAX, one of the world’s leading franchisors of real estate brokerage services, announced that its proprietary First® app has helped affiliates grow their businesses and add new listings in the year since it was launched as a RE / MAX product discover 2020.

First, an exclusive offer that would allow RE / MAX agents to spend less time looking for businesses and more time building them has had a significant impact. Some examples:

• RE / MAX agents using First in 2020 increased their productivity by an average of 9% .1
• For the first time, over 33,000 entries were identified from the contacts of the RE / MAX agents in 2020.
• RE / MAX agents gain an average of eight entries in the first three months after using First.2
• Agents who use First are on average 50% more productive than agents who don’t. 3

First one North Carolina Tech company taken over by RE / MAX in December 2019, uses machine learning to analyze an agent’s friends, family, and acquaintances and identify those who are most likely to sell their home in the coming months. in the February 2020, RE / MAX made the first app available to US RE / MAX agents and brokers to help them focus their attention on customers who are most likely to list. From building a better database to helping agents track it down, the tool gives partners a competitive edge in identifying new opportunities – a particularly welcome advantage in the historically low real estate market in the United States.

“Initial data shows, on average, that agents miss 70% of deals within their existing network,” he said Nick Bailey, RE / MAX Chief Customer Officer. “This tool not only helps agents avoid missing out on deals in their own space, but also helps unlock new opportunities within their contacts that might not have existed without this tool. We currently have historically low inventory levels and agents that to do this.” Successful in this environment are those who are best able to create new listings. This one tool, exclusive to RE / MAX, helps agents do just that. ”

Bailey added, “This industry has low barriers to entry but high barriers to success. Agents find many benefits in aligning with the RE / MAX brand – and having a tool that identifies customers who are most likely to sell is an unparalleled advantage . ”

At RE / MAX, productivity is one of the most important metrics for an agent’s success. The First App is one of the many premium offers of the RE / MAX technology suite with which you can achieve your goals. Earlier this year, a prominent industry survey confirmed that RE / MAX leads the country’s largest real estate companies and franchises in terms of broker productivity. The first successes of the First App bring the real estate giant one step closer to the global market leader for real estate technology.

Via the RE / MAX network
As one of the world’s leading real estate franchisors, RE / MAX, LLC is a subsidiary of RE / MAX Holdings (NYSE: RMAX) with nearly 140,000 agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE / MAX®, measured by the transaction pages of residential real estate. RE / MAX was founded in 1973 by Dave and Gail LinigerWith an innovative, entrepreneurial culture that offers its agents and franchisees the flexibility to run their businesses with great independence. RE / MAX agents have lived, worked, and served in their local communities for decades, raising millions of dollars each year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE / MAX, search for home listings, or find an agent in your community, please visit www.remax.com. For the latest news on RE / MAX, visit news.remax.com.

1	2019-2020 Residential Transaction Pages Comparison for RE / MAX Agents Who Used First Before April 2020.
2	Average overall productivity for RE / MAX agents who used First in 2020, including some agents who may have had above-average base productivity prior to using the First app.
3	Comparison of transaction pages for RE / MAX agents with the first app to transaction pages for RE / MAX agents who are not users with similar composition of relationships between individuals and teams within the same RE / MAX office, March-December 2020. Some agents who were using the first app may have had above-average base productivity as non-users of the app prior to using the first app.

SOURCE RE / MAX, LLC