Preparing Your Real Estate Marketing Plan for the New Year — RISMedia

As 2021 draws to a close, real estate professionals are looking ahead to what to expect for the new year. From the ever-volatile housing market to a non-stop influx of new homebuyers, finding new and best ways to do business is a top priority. As for marketing, which can arguably be the most important aspect in a successful real estate business, there are certain points and tasks that should be reviewed, refreshed and updated as we move into a new Q1.

So as you sit down this month and prepare your real estate marketing plan for 2022, don’t forget about these important components that could lead you to your most successful year yet!

Update your headshot
Headshots, especially for real estate agents, are a necessity. Because it’s a face-to-face industry, it’s important for agents to put a face to their name, especially on social media, their website, and their marketing materials. However, many people in all different industries often take a professional headshot and move on to do business without getting an update.

The New Year is the perfect time to refresh your portraits, modernized to fit new trends and showing who you are today and not who you were five (or more) years ago. Have fun with your new headshots highlighting your brand colors, your niche, your location and most importantly, your personality.

Update your online presence
We’re heading towards 2022, when most buyers and sellers will start their home and agent searches online. This is why it’s so important to make sure your website and every other place you advertise your business online is updated and ready for the new year. Access your site on both your desktop and mobile devices to ensure a quality experience, both visually and technically, and make updates as needed.

Test all links to make sure they go to the right social or informational pages, and make sure your contact information — email, phone number, address — is all up to date. Check out even your closest competitor’s sites to see how yours is performing and make updates to improve your site, from images to content to functionality.

Assess your social media strategy
A strong social media strategy is a must in today’s environment, especially when it comes to business. For agents, social platforms provide a space to not only promote their business and listings, but also to educate and engage with past and current clients, as well as engage prospects for leads and new clients.

Facebook offers analytics, so take a look at your performance over the past year to see where you can improve. For other platforms like TikTok and Instagram, create a plan to use specific features like videos, reels, and stories to keep up with social trends while promoting your brand and business. Take the time to create a social media plan for the new year, complete with a schedule, content, and campaigns like polls and giveaways.

Offer quality content (especially videos!)
Speaking of content, whether you want to share articles, infographics, or videos, you need to make sure they’re high-quality and informative. If you have a blog, share your content through your social media accounts and in newsletters in your circle of influence. If you don’t have a blog, you should start a blog to not only increase your online presence but also your reputation as an experienced and educated agent.

Don’t have enough time to create your own content? Consider using RISMedia’s ACESocial, a content solutions platform that automatically publishes quality real estate and lifestyle content to your social media pages! When it comes to video, if you’re new to virtual tours, live Q&A, and podcasts, now is the time. Kick off the new year on the cutting edge of trends and offer your audience the type of content they are craving, and it will help you stand out from the competition.

Paige Brown is the Content Editor for RISMedia. Email her your real estate news ideas at [email protected]