Priority by RE/MAX pioneers future of real estate in Malta
As RE / MAX Malta evolves its groundbreaking Exclusive Listing service into Priority by RE / MAX, the company is once again setting the pace for a major change in the real estate sector.
With its recently launched Priority Listing Service, RE / MAX Malta solidifies its vision for the future of the island’s real estate industry. Priority by RE / MAX is designed for the current market and addresses the needs of today’s sellers to help them sell their property much faster than traditional methods. The new concept replaces the brand’s Exclusive Listings service, which itself pioneered the industry when it was launched more than a decade ago.
“We introduced Exclusive Listings to turn the market around and reflect the changing industry at the time,” said Jeffrey Buttigieg, CEO of RE / MAX Malta.
“While Exclusive Listings was another success story at RE / MAX, other local agencies tried to replicate the product and undermined the ‘Exclusive’ name by offering their clients far lower quality and less specialized service than ours. But today’s customers are more service-minded and require a tailored approach. So we realized that the time was right to bring a new product to market that would reflect and serve the needs of today’s real estate customers – both sellers and buyers. “
An exclusive listing agreement through Priority by RE / MAX gives willing and motivated sellers access to a host of attractive benefits, including an expedited sales process that could sell their property in as little as 90 days – significantly faster than the average of at least 250 days it could otherwise through take a traditional open agency agreement.
Priority by RE / MAX offers Malta’s real estate clients a stress-free, bespoke service in the experienced hands of industry experts at no additional cost. Using targeted marketing techniques, the dedicated Priority Listing team ensures that every carefully selected property is constantly featured on the RE / MAX Malta website, in high-end social media ads and local news portals.
A comprehensive marketing package also includes a real estate website, a targeted high-quality brochure and virtual tour, as well as inclusion in newsletters that are regularly received by more than 10,000 subscribers.
Once a property has been professionally staged, photographed and filmed with high quality 3D imagery, the Priority Listing Manager will channel the vast network of specialist RE / MAX partners and franchise offices across Malta to ensure that it is sold quickly – and that at a price that is the highest market value.
We offer a comparative market analysis
“With the exclusive listing on Priority by RE / MAX, a seller benefits from the expertise of an experienced real estate professional when determining the real estate price,” Buttigieg continues.
“Since they don’t have multiple agencies that can undercut this amount, the more likely the property will sell at the best market price. Our specialized consultants know the market in their area and can also help the seller to set a price based on the individual characteristics of the home. “
The service is also designed to discourage sellers from saving money – often the opposite – by selling direct without the help of a real estate agent.
“We provide a comparative market analysis of offers on the market at a certain price and properties that have been sold for that amount in the area to accurately evaluate each property,” explains Buttigieg.
“Unlike abroad, where most houses on the same street have a similar structure and interior, every building in Malta has its own unique characteristics. Just because your neighbor is listed for a particular price doesn’t necessarily mean your home should be listed for the same value, as the properties inside can be radically different. Using a real estate professional here could save money in the long term. “
While Priority by RE / MAX customizes the property experience for clients in Malta, it replicates an international standard that promises to pave the future of the local industry.
“RE / MAX Malta is part of a leading global brand that gives us access to more information and the latest strategies than any other local agency. The concept of an Open Agency Agreement only exists in Malta and a few other countries – and we assume that this will soon be a thing of the past.
“I expect that 20 to 35 percent of our extensive database will be prioritized over the next three years and that this will be the only way to sell property in Malta over the next ten years. RE / MAX has always been at the forefront of the industry and we’ve revised our proven formula to pave the way for the future. This is the future of real estate in Malta, ”concludes Buttigieg.
You can find more information about RE / MAX Malta at www.remax-malta.com.
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