R.J. Brunelli Announces New Leases for Retail Sites Throughout NJ
OLD BRIDGE, NJ, March 15, 2021 / PRNewswire / – RJ Brunelli & Co., LLC announced today that it has recently signed leases with Dollar Tree, Family Dollar, Popeyes Louisiana Kitchen, Sally Beauty, the Performance Strength Academy and Vocelli Pizza for North, Central and South locations have been completed New Jersey.
The Performance Strength Academy is expected to debut in an area of 10,940 square feet. Inline location at Dover Park Plaza in Yardville, NJ.

Dollar Tree is expected to open in this former Pier 1 store on State Hwy in the second quarter of 2021. 35 in Manasquan, NJ.
In his role as exclusive New Jersey Lease agent for Dollar Tree and its sister chain Family Dollar, the Old bridge-based retail brokerage signed four retail leases in northern and central parts of the state. In particular, both dollar trees occupy spaces previously occupied by Pier 1 Imports.
Dollar Tree has signed a lease for a 9,200-square-foot freestanding building in Riverdale Crossing on State Hwy. 23, near I-287 in Morris County. The store is scheduled to open in the second quarter of 2021 on the former Pier 1 on an area of 260,000 square meters Riverdale Center that is anchored by Walmart.
in the Monmouth CountyDollar Tree signed a lease for a 9,460 square foot end cap unit in The Orchards at Wall on 2410 State Hwy. 35 in Manasquan. An opening is expected in the second quarter of 2021 at the former Pier 1 Platz. Dollar Tree will join one Fred Astaire Dance studio and Via Veneto Ristorante in the 22,504 square meter center.
Meanwhile, Family Dollar signed a lease for a 10,382-square-foot in-line room at 490 Chamberlain Ave. in Paterson. The chain is expected to open in the center’s former Rite Aid area in the third quarter of 2021. Other tenants in the 23,800 square meter Passaic County Properties include Valley National Bank, Dunkin Donuts, and a soon-to-be-opened DaVita dialysis center.
Family Dollar also signed a 9,700 square foot inline location at 217 Main St. in West Orange ((Essex County). Expected to open in October 2021will join CVS ‘business on the 24,200-square-foot lot.
RJ Brunelli President & Director Danielle Brunelli and Senior Sales Associate Pete Nicholson represented Dollar Tree and Family Dollar on the four transactions. Ryan Starkman of Pierson Real Estate represented the owner of the Riverdale Crossing Dollar Tree lease while Patrick Varelas of ReMax represented the owner of the Paterson Family Dollar lease.
Elsewhere in the north New JerseySally Beauty Supply signed a lease for a 2,235-square-foot in-line facility in Veterans Towne Square on New York Ave. and Ridge Rd. im Lyndhurst. The 239,400 square meters Bergen County The center is anchored by ShopRite, Home Goods, PetSmart and Davita. Sally Beauty is expected to open in the first quarter of 2021 and is moving to the center from its previous location on Main Street Bellevillewhich is about three miles away. Ms. Brunelli represented the tenant during the transaction Ryan Starkman von Pierson represented the owner.
in the Mercer CountyThe Performance Strength Academy is slated to open this spring on a 10,940-square-foot in-line space on Dover Park Plaza at the intersection of Sunnybrea Blvd. and Broad St. in Yardville. The fitness and personal training facility is moving nearby Bordentown to the 56,222 square meter neighborhood center anchored by CVS. Performance Strength Academy’s customers include a number of professional baseball players and participants in the Ultimate Fighting Championship. RJ Brunelli’s sales rep, Peter Miller, represented both the tenant and the landlord in the lease. The company acts as the exclusive broker for the center.
Miller also represented the landlord and tenant on another Mercer County Transaction where a Vocelli Pizza franchisee signs for the first chain New Jersey Location, leasing a 1,331 square foot end cap unit on 2098 US Hwy. 1 in Lawrenceville. The restaurant, which serves artisanal pizzas, subs and Italian specialties, is expected to open in spring 2021. Vocelli’s franchise network currently includes over 80 locations in six Southeastern, Mid-Atlantic, and Midwestern states. The chain will join Dunkin ‘Donuts and the recently signed Liberty Discount Furniture and Mattress on the 6,600-square-foot strip of freeway that is now 100% let, noted Miller, who also signed the Liberty lease.
In the south New Jersey, Popeye’s Louisiana Kitchen signed for a 2,563-square-foot pad site previously occupied by KFC at Atlantic Citys Renaissance Plaza. Located at the intersection of Atlantic and New York Avenues, the 75,750-square-foot center is anchored by Sav A Lot, CVS, Family Dollar, and Fresenius Kidney Care. It is expected to open in the third quarter of 2021.
“Popeyes will be relocating from their existing street location to atlantic city In order to benefit from the passage options offered by the Renaissance Plaza location, “said Ms. Brunelli, who represented the landlord. Mia Abdou from RM Friedland represented Popeyes on the transaction.
RJ Brunelli, who acted as the exclusive real estate agent for Mobile Health Solutions, arranged the placement of the company’s COVID-19 test centers at municipal locations in Bayonne, Elisabeth, Jersey City (two locations) and Plainsboro. Miller represented the company at all five locations. The centers, housed in retrofitted shipping containers, offer free tests. There are now twelve locations in Central and North America in operation New Jerseywith additional locations in the pipeline. Mobile Health Solutions is a subsidiary of Red Bank, NJ-based immediate restoration.
About RJ Brunelli & Co.
RJ Brunelli & Co. acts as the exclusive agent for 35 retail properties with a combined gross floor space (GLA) of more than 2.3 million square feet and five properties for sale. The properties are everywhere New Jersey. The company also acts as the exclusive or preferred tenant agent for approximately 20 retail, restaurant and service chains. This includes the representation in different New Jersey, new York and Pennsylvania Districts for companies like Dollar Tree, Family Dollar, Jersey Strong, Urban Bricks Pizza, Modern Acupuncture, European Wax Center, Asian Food Markets, Spine and Wellness in New Jersey, Mobile Health Solutions, and Legend Park – the latter, a national account.
Press contacts: At RJ Brunelli & Co., LLC, Danielle Brunelli, President, (732) 721-5800; at Jaffe Communications Bill Parness, [email protected](732) 673-6852 or Elisa Krantz, [email protected]mailto: (908) 789-0700.
SOURCE RJ Brunelli & Co., LLC
