RE/MAX Debuts ‘Reinvented’ RE/MAX University®

DENVER, Oct 13, 2021 / PRNewswire / – RE / MAX®, the leading name in the real estate sector *, today announced a major reinvention of its RE / MAX University platform, an exclusive RE / MAX learning center designed to help each agent level up their field of expertise. Built on intuitive new technology, RE / MAX University offers its partners a modern, simplified experience as they access relevant educational resources on desktop or mobile devices.

Designed for RE / MAX experts at every stage of their careers, the platform uses artificial intelligence to recommend learning courses and materials based on each partner’s learning interests. The improvements fuel RE / MAX’s strong educational foundation, which revolutionized the industry with the launch of its unique RE / MAX satellite network in 1994. The original RE / MAX University grew out of this RSN innovation, and RE / MAX has been a leader in learning ever since. In fact, RE / MAX found that agents working with RE / MAX University, on average, complete 29% to 38% more transactions and earn 31 to 233% more commissions **.

“This is a major improvement on our industry leading services. We created an app and system to help great realtors help home buyers and sellers achieve their real estate goals even better, ”said RE / MAX President Nick Bailey. “The reinvented RE / MAX University puts agents in control of when, where, what and how they learn. Like never before, they are in the driver’s seat when it comes to building their business and improving their skills in the areas they find most. We at RE / MAX believe that the more you learn, the more you earn. ”

With the reinvented RE / MAX University, RE / MAX agents and brokers can:

  • Access thousands of instructional videos, downloadable resources, webinars, and more.
  • Search courses and other content for the task or goal you want to improve, such as:
    • Marketing your know-how
    • Generate and process leads
    • Care of buyers and sellers
    • Maintenance of follow-up business and recommendations
  • Organize and share courses, uploaded content and streaming links in training playlists. Brokers can even coach individual agents with content recommendations and monitor agent progress through private coaching reports.
  • Get assistance from a virtual coach to keep learning on track.
  • Experience an intuitive search. RE / MAX University’s new search engine makes it easy for agents to find what they’re looking for by subject or description, even if they don’t know the name of the course or resource.

Since a major challenge in education is getting through the noise, the new platform recognizes every visitor and presents content that is relevant to them and their location. For example, Canadian affiliates will see content that conforms to their country’s laws and systems rather than digging through US programs. The result is a better experience and deeper commitment to education that matters most.

Bailey adds, “Re / MAX has been a leader in the real estate industry for decades and knows that markets are always volatile. Making sure our subsidiaries have the resources to thrive in any type of market is our number one priority, which is key to their long-term success. RE / MAX University we’ve had for years has always been great, but this reinvented RU isn’t in the charts. It will make a real difference for our partners and the consumers they work with. “

* Source: Study by the MMR Strategy Group on unsupported perception
** Agents enrolled in the study attended at least one RE / MAX University course during their first year of RE / MAX. Measured across 4 agent cohorts in relation to the remaining agent population. A statistically significant correlation for drug retention was found in 3 of the 4 cohorts.

Via the RE / MAX network
As one of the world’s leading real estate franchisors, RE / MAX, LLC is a subsidiary of RE / MAX Holdings (NYSE: RMAX) with more than 140,000 agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE / MAX when measured by residential transaction pages. RE / MAX was founded in 1973 by Dave and Gail Liniger with an innovative, entrepreneurial culture that allows its agents and franchisees the flexibility to run their businesses with great independence. RE / MAX agents have lived, worked, and served in their local communities for decades, raising millions of dollars each year for Children’s Miracle Network Hospitals® and other charities. Visit to learn more about RE / MAX, browse housing listings, or find a representative in your community. For the latest news about RE / MAX, please visit


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