RE/MAX Publishes Findings from Survey on the Future of Real Estate

Beth McCandry

DENVER, October 25, 2021 / PRNewswire / – RE / MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, today released survey results on emerging real estate trends on both the broker and consumer sides of the transaction and how they affect the future of home buying and selling.

The survey, commissioned by RE / MAX in collaboration with the record Camp + King agency and carried out by the leading consumer insights agency Canvas8, examines the cultural context and the influential trends that are affecting the real estate and housing landscape in the will shape the entire region The United States and Canada. The methodology included expert interviews, desk research and third-party trending analysis, agent and consumer perspectives, and a survey of 5,000 people in the US and Canada who have been active in the housing market in the past 12 months or are planning to do so in the next 24 months.

The key takeaways include:

Virtual tools enable people to plan and manage their next move before they set foot in a property
For both first-time buyers and experienced home buyers, the research is usually carried out online – long before a viewing takes place. Whether it’s through video tours, exploring a neighborhood on Google Maps, or searching through detailed property descriptions, home buyers and sellers are usually well informed before they contact a realtor.

  • 94% of North Americans looking for real estate use online platforms to do so.
  • 64% of millennial homebuyers have communicated more virtually with real estate agents due to the pandemic, compared to 44% of Generation Xers and 25% of baby boomers.
  • According to the National Association of Realtors (NAR), 70% of buyers and 67% of sellers in the United States were comfortable doing real estate deals on computers, including electronic verification and document signing.

On-site expertise cannot be replicated digitally
The increasing presence of technology in home buying and selling in no way detracts from the essential role of agents in the process. Home buyers and sellers are realizing the value of being a real estate agent and the benefits of real-world interactions in one of the most complex financial transactions they will ever make. Technology streamlines the whole process, but agents provide basic expertise to their customers – they understand the process, encourage action, offer financial advice, and market a home.

  • 21% of North Americans who sell their home want their agents to add more value by helping them understand the process as a whole.
  • Across all generations, consumers in the US and Canada Rank trust and familiarity with an agent as the most important factor in choosing an agent.

Trust, familiarity and easy communication are the most important characteristics of realtors for consumers in the critical stages of buying and selling a property
With the size of such an investment being paramount for most consumers, personalized assistance from an agent for the key moments of the trip (pricing, negotiation, and closing) remains fundamental when people seek that extra level of attention and human connection they need can provide.

  • 61% of respondents said that trust and familiarity would become more important when choosing a broker over the next two years. 60% said easy contact and quick responses, and 59% said online reviews are gaining in importance.
  • In terms of preferences for getting in touch with real estate agents, 71% of respondents said they would prefer to make a phone call, followed by SMS and email with 62% and 61%, respectively.

“The big takeaway from this survey is that skilled, experienced real estate agents are key to achieving your real estate goals,” said RE / MAX, LLC President Nick Bailey. “Last year consumers had plenty of time to put together their wish-lists for their next home, whether it be helping sellers strategically price their home or helping buyers win a bidding war, agents – armed with skills and great Technology – provide an invaluable service.

Here is the entire Future of Real Estate Report, which examines consumer attitudes and values ​​about buying, owning and selling homes.

Via the RE / MAX network
As one of the world’s leading real estate franchisors, RE / MAX, LLC is a subsidiary of RE / MAX Holdings (NYSE: RMAX) with more than 140,000 agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE / MAX when measured by residential transaction pages. RE / MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture that gives its agents and franchisees the flexibility to run their businesses with great independence. RE / MAX agents have lived, worked, and served in their local communities for decades, raising millions of dollars each year for Children’s Miracle Network Hospitals® and other charities. Visit www.remax.com to learn more about RE / MAX, browse housing listings, or find a representative in your community. For the latest news about RE / MAX, please visit news.remax.com.

SOURCE RE / MAX, LLC