Real Estate Marketing Trends That Will Shape the Industry in 2020
The real estate market was slow in 2019 and investors are hoping 2020 will get better. House prices rose 3.3%, which was slower than the 5% in 2018. Investors hope that in 2020 a growing job market and low mortgage rates will boost the housing industry.
In order for your real estate business to survive in this slow environment, you need to bring new ideas to your marketing campaigns. You can’t use the same old techniques and expect to find your feet in this business environment. Real estate trends are ideal here.
Here are some of the real estate marketing ideas to watch out for in 2020 to take your investment to the next level.
Big data is no longer a buzzword, but a reality across all industries. Big data is already in use in real estate, but it will get even bigger in 2020. By leveraging the increasing generation of data across multiple touchpoints, real estate agents can assign sellers and buyers much more easily.
Big data helps optimize consumer searches and makes it easier to assign customers to their desired homes. The big data and analytics trend in real estate has only just begun. If you’re in this industry, it’s time to take advantage of the trend and grow your business through predictive analytics.
The smart home revolution continues to grow and will dominate the market in 2020. Smart home revenue projections for the new year are $ 90,968 million. IoT is unstoppable in real estate as more and more home buyers look for smart innovations to automate their homes.
Smart homes are more convenient, more energy efficient, more convenient, safer and more secure. If you are a real estate agent, you need to take advantage of the high demand for smart homes to build a conversion list. With tech-savvy Millennials and Gen Z dominating the home buying market now, you need to offer them properties they will love.
Virtual and Augmented Reality (VR & AR)
Real estate marketing is difficult with so many properties on the market and few buyers. You need to stand out from the crowd if you want to increase traffic to your real estate website. One possibility for this is the integration of virtual and augmented reality into your marketing campaigns.
VR technology offers potential buyers a more complete experience of your offers. The spatial visualization enables buyers to determine early enough whether this is the property they want. VR and AR offer buyers a better experience by remotely viewing real estate and better interactions across the multiple stages of selling, buying, and decorating.
Artificial Intelligence (AI)
Two decades ago, artificial intelligence looked like a futuristic concept that wouldn’t be applicable any time soon. Today, AI is a huge trend in the marketing industry and you can now use it in your real estate marketing campaigns.
Algorithm tools using AI Match Property target the right customers. Among other things, they also increase the relevance of recommendations.
Co-Housing / Shared Housing
Home ownership has fallen to a level that was already observed in the 1990s. Millennials, who are the largest segment of homeowners, seem to believe in sharing the available space, leading to a surge in shared living platforms. If you are a real estate agent, you need to incorporate this trend in your listings to suit millennials interested in co-housing.
These are just a few of the real estate marketing trends. If you want to stay ahead in this competitive marketplace, you need to keep an eye out for the latest trends and adopt them early on. These marketing trends will help you reach a larger market, lower your marketing costs, and get a better ROI.
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