Real Estate Marketing Trends to Pay Attention to Right Now |

Beth McCandry

Keeping up to date with the latest trends and best practices is an important part of a successful real estate career. The real estate marketing trends for 2019 build on practices that have grown across all real estate areas in recent years – but taken to the next level.

To really successfully market your real estate business in the current marketplace, you need to be creative with the technology and resources available in an increasingly digital and mobile world. At the same time, don’t forget the human touch! Customers want to know that you are a real person who cares about their success.

Current real estate marketing trends
Once you master these trends in real estate marketing, you can strike the right balance between using technology and keeping staff. This is key to growing your business and increasing your income.

  1. Automate marketing processes
    Automation is an important trend in real estate marketing that is currently gaining momentum. Many real estate agents looking to save time have already started automating their processes. Not only does this help you achieve more – and do it faster – but the automation can keep you organized by tracking your leads and following them for you at custom intervals.

There are several ways you can automate to develop your relationship with your customers:

  • Develop text message marketing campaigns to engage leads and move them down the sales funnel.
  • Create email drip campaigns that will automatically segment your list and send them a series of emails based on their settings and position in the funnel.
  • Use chat bots on your website and Facebook page to reach visitors and engage them in a conversation or answer helpful questions that can add value immediately.
  1. Added value through your content
    Marketing is no longer just about finding your name and face. You want to find ways to build trust and establish authority in your space. Many agents will accomplish this by developing actionable local content for their communities.

Here are some ideas for the type of content we’re talking about:

  • Home buying and selling guides that cover the basics of the process but then have additional sections for your specific communities
  • Blog posts that offer hyper-local tips on school, bike paths, and transportation – what you call it
  • Neighborhood profiles for each community you live in
  • Home finance guides to help buyers understand the pros and cons of local lenders, as well as any state or state regulations
  1. Video in every way
    Video is going to be an incredibly important real estate marketing trend to be expected now and in the years to come. Of course, video has been essential for the past few years, but you will continue to find that its importance continues to grow. You will find ways to incorporate video into your overall marketing strategy.

Here are some real estate marketing trends to look for when it comes to video:

  • Digital home tours with 360 degree video of the entire property.
  • Home Tours on Instagram Stories – If you are new to using Instagram Stories to market your real estate, this is definitely an easy and important way to connect with potential clients.
  • Facebook videos that are less than 1 minute and 30 seconds long that can teach your viewers something vital about the home buying or selling process in your location.
  • Live video on Instagram or Facebook where you can answer questions from your followers in real time while they comment on your stream
  1. Use social media to build trust
    If you use social media to build a brand identity but can’t establish a trusted connection between you and your customers, you are missing out on the brand. The importance of trust in the consumer relationship is more important now than ever. How do you build trust as a real estate agent? Here are a few ideas:
  • Never lie or exaggerate information, especially online where your statistics can be easily checked.
  • Use social media to show customers the process. When you do home renovations, you give your customers some insight into them. If you’re hosting an open house, use your Instagram stories to give customers an idea of ​​how to prepare for an open house that they might be attending. Any little bit of information that gives background information about how you do what you do helps create a sense of confidence in the process.
  • Position yourself as an expert. Don’t worry if you puff yourself up with false claims, show your expertise in your niche. If you know a lot about the local community, share this information with your followers on social media. Once you are well versed in the financial pressures of buying and selling real estate, use your social media to dispel myths for others. Whatever you’re good at, share this information with your followers to build trust and expertise.

Set marketing goals to measure trends
Research shows that agents who closely track their marketing ROI have more successful careers over the long term than those who don’t. If you’re looking to make more money as a real estate agent, a big part of the process is keeping track of marketing trends and using metrics to determine if your strategies are working or costing you. Now, set marketing goals and review them throughout the quarter to see where to focus for the rest of the year.

Alexis Petersen is Director of Content at Real Estate Express, a national leader in online learning for pre-licensing, education and professional development. For the past six years she has taught real estate professionals how to successfully launch and advance their careers. She is also a seasoned marketing veteran with nearly 15 years of experience.