ReMax, Hivestack’s Cape Town pDOOH leverages 3D anamorphicDigital Signage Today
ReMax of Southern Africa has partnered with Hivestack via promotions agency Markl to deliver a 3D anamorphic pDOOH campaign in the Victoria and Alfred Waterfront in Cape Town, South Africa, according to a press release.
Campaign fulfillment was facilitated by PMP and leveraged the Hivestack DSP and SSP, and ads appeared on Innovocean digital billboards, aiming to combine the power of unskippable DOOH and captive audience with the eye-catching aspects of 3D. The Innovocean smart billboards used passerby counts to streamline content delivery and provided analytics data to Markl, including total impressions. Hivestack stated that it believes this to be a first-of-kind marketing run in the nation and on the continent.
“We are very proud to have been selected as the partner of choice for the innovative anamorphic 3D video campaign for RE/MAX in South Africa, which marks a seminal moment in time for our business and the DOOH channel at large being both a global and industry first for programmatic DOOH,” Will Brownsdon, managing director for Europe, Middle East and Africa at Hivestack, said in the release. “Markl really understands the power of the channel and were brilliant to work with and as always, Innovocean was the perfect partner, allowing us to collaborate on an even greater level to drive efficiency and effectiveness for this unmissable activation.”
“Innovocean strives to push the boundaries of DOOH, finding innovative ways to activate complex and exciting campaigns,” Remi du Preez, spokesperson for Innovocean and commercial director at Tractor Outdoor, said in the release. “Our collaboration with Markl, Hivestack and AdMakers International for client RE/MAX of Southern Africa has been a fantastic experience, with each party bringing their expertise and experience to the table. We hope this campaign inspires others to explore out-the-box executions that merge creativity and technology.”
A video of the campaign, along with reactions from passerby, is available below.