RLTY Capital Launches to Accelerate the NYC Real Estate Community

NEW YORK–(BUSINESS WIRE) – RLTY Capital, a new REtech platform and specialty finance company, launched today with the launch of a new service that enables real estate agents, brokers and developers to secure earned commissions upfront with no hidden fees or incidental costs. RLTY offers an efficient, seamless application process and complete confidentiality. The company’s underwriting is based on a proprietary AI-enabled platform, close relationships within the real estate community, and the ability to secure real-time data from NYC listing services.

Real estate professionals can reinvest in their business, fund lead generation, and cover day-to-day operating costs while the market continues to recover. RLTY is the first and only company exclusively focused on New York City and will lead the industry as the real estate market recovers from the effects of the COVID-19 pandemic. RLTY also helps fund commissions direct to brokers and developers. This provides beneficial cash flow on both sides of the industry: sales and development.

Ryan Serhant, CEO and Founder of SERHANT., Recently signed an agreement as a partner and shareholder of RLTY. Ryan’s investment in RLTY is made through SERHANT. Ventures, part of the larger SERHANT. Ecosystem that develops resources and solutions for real estate agents. SERHANT. Ventures incubates, innovates, invests and invents ideas that drive the real estate industry and the success of all of its agents. RLTY will seek Ryan’s expertise in navigating and assisting the broker community – and revolutionizing the real estate industry as a whole – to help RLTY grow the brokerage business with the commission funds they receive upfront.

“RLTY Capital entered the market when it was needed most. While the New York real estate market has certainly recovered, real estate agents are experiencing fluctuations in deal flow and a delay in commission delivery, ”says Serhant. “RLTY provides a platform that agents can use to access their commission in advance to invest in themselves and their business. As an agent-first company dedicated to modernizing the industry with new tech solutions, we are proud to partner with RLTY to bring a smart and practical solution to real estate agents in New York. ”

The company was founded by real estate veterans who firmly believe in the fundamentals and long-term prospects of New York real estate. RLTY starts out as agents, brokers and developers craving innovative tools and capital to navigate the post-pandemic market. RLTY is committed to real estate professionals who have a proven record of success and who want to grow, hire and improve their business. The additional level of confidentiality should enable the agents to feel comfortable and secure in their decision to use the services of RLTY.

“The real estate industry has seen unprecedented turbulence over the past year and we have developed a unique financial tool that allows real estate companies to continue uninterrupted,” said Briggs Elwell, co-founder and CEO of the company. “Our unique sourcing and confidentiality are key differentiators and are powered by our deep industry network.”

“After carefully analyzing the industry and the competitive landscape, we determined that there was a significant market need for a financial solution that combines local expertise with an optimized underwriting process,” said Daniel Kennedy, co-founder and general counsel of the company. “RLTY looks forward to working with New York agents, brokers and developers in 2021 and beyond as we continue to develop REtech solutions for this community.”

RLTY Capital is pioneering a new category of technology products outside of proptech, providing agents, brokers and developers with direct tools to improve their performance, quickly execute and catalyze investments in the New York real estate industry. RLTY has assembled an advisory board of real estate managers in NYC to test appetite for such a service.

Advisors include Chris Schmidt of affiliates and Michael Rossi, founder and CEO of Elegran Real Estate, a technology-focused NYC broker. Hill Atlantic is also an investor and advisor overseen by Minot Amory.

RLTY has hired JUICE, a leading integrated digital marketing agency focused on maximizing ROI, as a strategic technology and brand partner. JUICE has helped scale world-renowned brands like Buzzfeed, Kenneth Cole, and fast-growing startups like LeaseLock, HelloRented, and MySuite.

More information is available at: www.RLTYCapital.com.

About RLTY Capital LLC

RLTY Capital is a REtech platform and specialty finance real estate company that works with New York real estate agents, brokers and developers to acquire outstanding real estate commissions on residential and commercial real estate. RLTY handles sales and rental transactions. The company uses both traditional and proprietary technology-based underwriting processes that provide real estate professionals with a seamless application process and maximum confidentiality.

About SERHANT. Ventures

SERHANT. Ventures incubates, innovates, invests and invents ideas that drive the real estate industry and the success of all of its agents. The department develops resources for real estate agents who inspire, connect and inform today’s new market, thus contributing to the promotion of SERHANT. Mission to act as an agent-first brand. Brands within SERHANT. Things to do include: Sell It Like Serhant, a bestseller, digital training course, community and proven sales toolkit that helps agents become the ultimate selling machine, and Big Money Energy, a bestseller in books, courses and trust plans using proprietary techniques and insights helping all professionals to generate more magnetic energy to gain more opportunities. SERHANT. Ventures is also an investor in the RE-Tech and Proptech categories that has partnered with RLTY Capital, a company that provides solutions for agents to secure their commissions faster with a modern and new fintech platform, and in SquareFoot has invested in a marketplace that helps businesses find office space. To learn more about the future of real estate, visit: serhant.com/ventures.